Country for PR: China
Contributor: Xinhua News Agency
Wednesday, May 15 2019 - 13:48
AsiaNet
Asian Cuisine Festival to offer taste of Hangzhou food culture
HANGZHOU, China, May 15, 2019 /Xinhua-AsiaNet/--

Resembling a set of Chinese-style tableware, the logo for the Asian Cuisine 
Festival was selected from nearly 500 works collected worldwide, and features a 
combination of Chinese bowls, chopsticks, Chinese seal and West Lake. 

A series of activities will be held to display Hangzhou's cultural 
characteristics including an Asian food culture park showing the fusion of 
Hangzhou and global food culture and a poetry recital party to reflect the 
profound cultural heritage of the customs and food material stories borne by 
Hangzhou cuisine.

Food culture ideas will be shared via an international tea culture forum with 
guests from a number of tea-producing Asian countries to discuss the 
inheritance and trend of Chinese tea culture represented by the Hangzhou tea 
and a forum on gourmet and an elegant life where the relationship between the 
two will be explored with the exquisite Hangzhou culture as a case study.

Hangzhou will also take advantage of the festival to launch culinary culture 
tours for global tourists. Zhang Ansheng, a senior official with the city's 
Culture, Radio, Television and Tourism Bureau, said that Hangzhou will design 
and roll out tours to explore the city's food, places of interests and tea. "I 
hope that visitors to Hangzhou will be impressed by the city after their 
in-depth exploration," Zhang said.

In addition to culture, the innovative spirit and social development 
achievements in the development of the country's "first city of digital 
economy" and smart city are what Hangzhou wants most to present to Asian 
peoples.

A forum on the empowerment of catering sector by digital technologies is thus 
designed to focus on topics such as "high-tech and food" and "the development 
of the food industry led by digital technologies", so that technologies can be 
better integrated with food and help people enjoy better lives.

The city's "urban brain", which highlights Hangzhou's current digital economy 
development, will use its intelligent services such as consultation, 
reservation and evaluation to open digital food lines along the 
Hangzhou-Huangshan high-speed railway during the festival. Users can customize 
the line according to their own preferences, and all the itineraries can be 
generated with bookings by just one click. 

The "Taste of Hangzhou" Asian Cuisine Festival will leverage Hangzhou's 
profound historical culture and digital economic development strengths to 
showcase the unique charm of the city, promote the exchanges of Hangzhou 
cuisine, Chinese cuisine and Asian food culture, and display the cultural 
confidence of the Chinese nation and the charm of Chinese culture. It is 
expected to present Hangzhou's bid to become an important window for socialism 
with Chinese characteristics for a new era and build a unique and wonderful 
global city.

Source: Hangzhou Municipal Government

Image Attachments Links:
http://asianetnews.net/view-attachment?attach-id=336096
Translations

Hindi

Japanese

Malay

Korean

Thai