Country for PR: United States
Contributor: PR Newswire New York
Wednesday, May 15 2019 - 21:00
What is your Marketing ROI: Understanding Real Impact to Grow Revenue
SAN FRANCISCO, May 15, 2019 /PRNewswire-AsiaNet/ --

--Advanced customer lifecycle management platform, CleverTap launches a 
powerful reporting dashboard to bring longer term measurability to marketing 

CleverTap, the advanced customer engagement platform, today released a 
measurement dashboard, called Real Impact, to help marketers measure the 
consolidated impact of their campaigns over a long-term. With Real Impact, they 
can attribute the ROI of marketing spend to key business metrics such as 
revenue per user, conversion, retention, stickiness, recency and frequency.

Logo - 

Growth and retention teams measure the impact of individual campaigns with 
metrics such as conversion, click-through and open rates. However, it is easy 
to lose sight of what is working over a period of a quarter, six months or even 
a year. This comes in the way of identifying what is actually working and 
finding ways to improve the metrics that truly matter to a business. 

The Real Impact dashboard was created to solve this problem using an 
attribution model that collects data at a granular level yet gives a big 
picture view of marketing effectiveness. Using the concept of control groups 
i.e. a group of users that are not exposed to any campaign, the impact of 
campaigns is measured on the target group or the rest of the audience over any 
duration of time. 

With Real Impact, teams can track the impact of campaigns on the following core 
business metrics and KPI:

  --Revenue per User (ARPU): Measure the direct ROI generated by every
    marketing dollar spent in terms of a boost in average revenue per user
  --Conversion and Retention: Measure the boost in core conversion metrics and
    retention cohorts of users who received your campaigns 
  --Recency and Frequency of use: Measure the improvements in both recency and
    frequency of use per user who received your campaigns 
  --Churn: Over the long term measure the improvement or drop on churn of users
    who've received campaigns vs. users who have not

With Real Impact growth teams will clearly understand the aggregate impact of 
all campaigns on these core business metrics. They can isolate which campaigns 
or promotions had a negative impact on your user base with metrics like 
recency, frequency and churn. 

"We want to empower the marketing organizations of today with indisputable 
insights that they can present before their CXOs. Real Impact helps accomplish 
this with a powerful measurement platform so teams can directly measure the ROI 
generated by each dollar spent on marketing. They are able to evaluate what 
campaigns, messaging and creatives have a long-lasting impact on their business 
metrics," said Sunil Thomas, co-founder and Chief Executive Officer at 

About CleverTap
CleverTap is a customer lifecycle management platform that helps brands deliver 
delightful customer experiences at scale. Over 8,000 companies ( 
) around the world, including Vodafone, Star, Sony, Domino's Pizza, GO-JEK, 
Cleartrip and BookMyShow trust CleverTap to deliver personalized experiences 
and improve the impact of omnichannel marketing across the entire customer 
lifecycle. CleverTap is backed by leading venture capital firms including 
Sequoia India, Tiger Global Management, Accel and Recruit Holdings, and 
operates out of San Francisco, London, Singapore, Mumbai, and Bengaluru. For 
more information, visit or follow on LinkedIn ( 
) and Twitter ( 

Press Contact
Ketan Pandit
PR for CleverTap
SOURCE: CleverTap