Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, May 22 2019 - 22:42
Luxstay raised capital from two Korean investors GS Shop & Bon Angels
HANOI, Vietnam, May 22, 2019 /PRNewswire-AsiaNet/ --

Luxstay has just completed their bridge round of funding with the participation 
of two new investors from Korea: GS Home Shopping (GS Shop) and Bon Angels. 
This US$4.5 million deal marks a substantial early stage investment for a 
Vietnamese tech startup.

Photo -
caption: Meaningful travel experiences begin with Luxstay

Photo -
caption:Luxstay app screen

In early 2017, Steven Nguyen founded Luxstay - a home-sharing platform 
targeting the Southeast Asia market, currently operating in Vietnam. As well as 
GS Shop and Bon Angels, other top tier venture capital investors such as 
CyberAgent Venture (Japan), Genesia Ventures (Japan), ESP Capital (Singapore), 
Founders Capital (Singapore) and Nextrans (Korea) have also invested in Luxstay.

According to statistics from the Vietnam National Administration of Tourism, 
Vietnam served about 80 million domestic and 15.6 million foreign tourists in 
2018. In particular, there were 3.5 million Korean tourists, with a growth rate 
of 44% since 2017 - the fastest ever, while the overall growth rate of foreign 
visitors is 20% yearly. Total spending for tourism in 2018 amounted to US$25 
billion, of which the accommodation sector accounted for 28%, equivalent to 
about 7 billion USD and expected to increase to US$13 billion by 2025. Vietnam 
is among the fastest-growing countries in the travel industry and the 
Vietnamese government strongly encourages the tourism sector to become a key 
economic sector in the next 5 years with government support and promotion 

With an abundant supply from the real estate market, apartments and villa 
projects have been launching and thriving rapidly in Vietnam. While the market 
of home-sharing is still fairly new in Vietnam, the revenue from these 
short-term rental activities in 2018 amounts to over US$100 million (according 
to Statista reports), which signifies substantial growth yet is quite moderate 
compared to the total accommodation market of US$7 billion. In developed 
countries, home-sharing accounts for 10-20% of the home-rental market. This 
shows a huge opportunity for this industry in Vietnam, which is expected to 
reach US$2-4 billion in 2025.

Luxstay differentiates itself from other travel agency platforms by focusing on 
premium products and domestic tourists as well as by collaborating with local 
partners in other countries with a large number of inbound tourists, such as 
Korea and Japan. This is also a differentiator between Luxstay and Airbnb, 
which applies a global strategy rather than a local one. In order to help 
business partners and homeowners save time and effort, Luxstay has professional 
team members to support them in operating and managing real estate assets.

GS Home Shopping, ("GS Shop", KOSDAQ:028150), part of the GS Group, is Korea's 
foremost multimedia retailer as well as a global leader in TV home shopping. 
Its Corporate Venture Capital arm is a global strategic investor, investing 
through fund as well as direct investments.

BonAngels is an influential venture capital fund that focuses on investing in 
early-stage companies startups in Korea such as Woowa Brothers, Daily Hotels, 
My Real Trip. These investors will be important connections for Luxstay to 
other strategic partners and investors in Korea to implement the company's 
ambition and expand its scale.

After more than 2 years of development, Luxstay is growing quickly, aiming at 
an annual turnover of over US$300 million in 2023, accounting for about 30 
percent of the market share. Luxstay is in the process of working with 
financial investors and strategic partners to deploy the next round of capital, 
looking raise their Series A in 2019.


CEO: Steven Nguyen
Mobile app: Luxstay (IOS/Android)


Headquarters: Yeongdeungpo-gu, Seoul, Korea
CEO: Huh Tae-soo
Established: December 23, 1994.


Headquarters: Seoul, Korea
General Partner / CEO: Simon Kang
Established: 2006.
Crunchbase: BonAngels


Image Attachments Links:


   Caption: Meaningful travel experiences begin with Luxstay


   Caption: Luxstay app screen