Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, June 18 2019 - 10:15
RedDoorz receives industry award for tech innovation in Big Data
SINGAPORE, June 18, 2019 /PRNewswire-AsiaNet/ --

RedFox the company's pricing and inventory management tool which was 
conceptualised and developed in-house by its technology team, was recognised at 
SBR Technology Excellence Awards 2019 as the most innovative product in its 

Singapore-based RedDoorz, Southeast Asia's largest and fastest growing 
technology-driven hotel management company which offers affordable 
accommodations, received the accolade of "Big Data in Hospitality and Leisure" 
at the inaugural SBR Technology Excellence Awards, organised by the leading 
business magazine Singapore Business Review. The award, which honours 
outstanding contributions for technology innovations, was given as recognition 
for its proprietary, dynamic pricing and inventory management tool (known as 
"RedFox"). The tool allows RedDoorz to streamline its revenue optimisation 
processes while also improving the efficiency of various operational tasks. 
RedDoorz received the award for its groundbreaking IT solution designed 
specifically for the ever-evolving hospitality industry.

RedDoorz, who has been growing its footprint aggressively across Indonesia, The 
Philippines, Singapore and Vietnam, used to have high dependency on manual 
processes to handle revenue and inventory management which involved manual 
pricing updates resulting in price disparities and an impact on user 
experience. With RedFox, RedDoorz was able to achieve real-time distribution of 
updated prices across OTAs (Online Travel Agents) and direct-to-consumer 
efforts by delegating computationally-intensive tasks backend processes. This 
led to an increase in overall profitability and a reduction in operational 
costs while also improving its hotel partners and team efficiencies. Customer 
acquisition, retention and partner experience increased as well.

Kunwar Asheesh Saxena, Co-Founder and CTO of RedDoorz, said, "The results of 
our technology development efforts have shown that RedDoorz has gained immense 
leverage on its path to bridge the various gaps in the highly fragmented 
hospitality ecosystem in Southeast Asia. This award validates we're executing 
well on our vision to embed technology in the company DNA and use it smartly to 
disrupt the hospitality industry in this region."

The SBR Technology Excellence Awards recognised companies in Singapore with 
groundbreaking IT products and solutions that have successfully served the 
changing needs of customers and internal processes. Winners of the Technology 
Excellence Awards are companies from across industries that have remarkably 
contributed to transforming businesses through technology.

Photo -

SOURCE:  RedDoorz