Country for PR: United States
Contributor: PR Newswire New York
Saturday, June 22 2019 - 08:16
The Lion's Share Fund Wins Grand Prix At Cannes Festival
CANNES, France, June 22, 2019 /PRNewswire-AsiaNet/--

The Lion's Share Fund, a unique initiative which asks advertisers to contribute 
much-needed funds to support wildlife conservation and animal welfare across 
the globe, has won a Grand Prix at this year's Cannes Lions Festival of 

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The Fund, first announced at last year's Cannes Festival, was recognised in the 
Sustainable Development Goals category for its use of creativity to help 
address one of the world's greatest environmental challenges. 

Led by the United Nations Development Programme (UNDP) and a coalition of 
businesses including founder FINCH, founding partner Mars, Clemenger BBDO and 
Nielsen, the Fund asks advertisers to help raise much-needed funds for wildlife 
conservation and animal welfare by donating 0.5 per cent of their media spend 
every time an animal is featured in their advertisements. 

Rob Galluzzo, founder of FINCH, who initiated the idea with film director 
Christopher Nelius said: "The Lion's Share is a mechanism that leaves us with a 
simple choice: 'Are you a brand that wants to continue using animal talent to 
generate profit without contributing to their preservation? Or, do you want to 
be part of the solution? Because now that The Lion's Share exists, the world is 
about to ask."

Nick Garrett, CEO at Clemenger BBDO Australia, said: "We are so proud to be 
part of this. It means the world to us that our creative thinking is being used 
to have a real and meaningful impact."

The Lion's Share Fund returned to Cannes this year calling on individuals, 
creative teams and brands to pledge their support by dedicating their Cannes 
Lion awards by using the hashtag #LionforLions. In the spirit of this campaign, 
the Fund also proudly dedicates its own Grand Prix award to the cause.

Over the past decade one in four Cannes Lions Grand Prix winners have featured 
animals in their advertising campaigns. Despite this, animals do not always 
receive the support that they deserve. In fact, it's the opposite – nine out of 
the top 10 most popular animals used in ads are either endangered or on the 
threatened list. 

Achim Steiner, UNDP Administrator: "The Lion's Share shows what a simple but 
innovative idea can accomplish.  Through media and brands coming together, we 
have been able to raise not only financing for conservation and wildlife, but 
also to engage new audiences on this issue.  And we would be thrilled to have 
others join us."

Jane Wakely, Lead Chief Marketing Officer for Mars, said "The Lion's Share is 
an innovative and bold illustration of what is possible when we combine our 
creative and media muscle as an industry to help prevent the extinction of so 
many iconic species. For Mars, it's another step in living the commitments of 
our Sustainable in a Generation Plan. 

"This is just the beginning--we urge other companies, brands, media and 
creative agencies to join us and help build this movement. Let's transform the 
way we support animals and their habitats today to make a lasting impact on 
biodiversity and animal conservation tomorrow." 

For more information on the Lion's Share Fund, visit

Finch (Founding Company)
Christopher Nelius (Co-Founder)
Robert Galluzzo (Co-Founder)
UNDP (Co-Founder)
Mars, Incorporated (Founding Partner) 

Creative Partner
Clemenger BBDO Melbourne

Media Partners
The Economist Group


About The Lion's Share Fund
The Lion's Share was established in June 2018 with Mars as a founding partner, 
and partnerships with advertising network BBDO and leading measurement company 
The Lion's Share will work to contribute to the Sustainable Development Goals, 
the UN's universal call to action to end poverty and protect the planet. 
Supporting animals and helping to conserve their habitats is key to achieving 
Goal 14, Life Underwater, and Goal 15, Life on Land.

About the United Nations Development Programme (UNDP)
UNDP partners with people across societies to help build nations that can 
withstand crisis, and drive and sustain the kind of growth that improves the 
quality of life for everyone. On the ground in nearly 170 countries and 
territories, we offer global perspective and local insight to help empower 
lives and build resilient nations. For more information on UNDP, visit 
( ).

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making 
diverse products and offering services for people and the pets people love. 
With more than $35 billion in sales, the company is a global business that 
produces some of the world's best-loved brands: M&M's(R), SNICKERS(R), TWIX(R), 
ORBIT(R), 5(TM), SKITTLES(R), UNCLE BEN'S(R), and COCOAVIA(R). Mars Associates 
proudly take care of half of the world's pets through our nutrition, health and 
services businesses such as Banfield Pet Hospitals(TM), BluePearl(R), Linnaeus, 
AniCura, VCA(TM) and Pet Partners(TM).  Headquartered in McLean, VA, Mars 
operates in more than 80 countries. The Mars Five Principles - Quality, 
Responsibility, Mutuality, Efficiency and Freedom - inspire our more than 
125,000 Associates to take action every day to help create a world tomorrow in 
which the planet, its people and pets can thrive. 

For more information about Mars, please visit Join us on Facebook 
( ), Twitter ( ), 
LinkedIn ( ), Instagram 
( ) and YouTube 
( ).

FINCH is a production company made of filmmakers, artists, and engineers, 
working at the crossroads of storytelling, entertainment and technology. They 
believe in impacting culture through work that makes them proud. Finch has 
offices in Sydney, Melbourne and Auckland. FINCH make documentaries, live 
experiences, TV commercials, feature films and digital content. They hold more 
than a dozen patents and actively develop and license products and innovations 
that push the boundaries of conventional storytelling. Founded in 2011, their 
work has been recognised with advertising's top honours including Gold Cannes 
Lions, a D&AD Black Pencil and several Yellow Pencils.

For more information about FINCH, please visit 
( ). Join us on Facebook 
( ), LinkedIn 
( ) and Instagram 
( ).

About Nielsen
Nielsen is a global measurement and data analytics company that provides the 
most complete and trusted view available of consumers and markets worldwide. 
The agency's approach marries proprietary Nielsen data with other data sources 
to help clients around the world understand what's happening now, what's 
happening next, and how to best act on this knowledge. You can find more 
information on the agency at: 

About Clemenger BBDO Melbourne
Clemenger BBDO Melbourne is one of Australia's largest and most creatively 
awarded agencies, having been named World's most creative agency at Cannes 
Lions and D&AD; the region's most effective agency at the APAC Effies over the 
past 12 months. A member of the global BBDO network, the agency's mantra is 
"The Work. The Work. The Work." You can find more information on the agency at: 

SOURCE:  Mars, Incorporated

CONTACT: Christina Pascual

         Caroline Judge