Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, July 09 2019 - 20:46
Haier Philippines reaches 112 percent of target sales volume in first half of 2019
BEIJING, July 9, 2019 /PRNewswire-AsiaNet/ --

China's home appliances giant Haier has been improving its global strategy and 
provided more choices of diversified products as well as intimate services to 
Filipino consumers since it stepped into the Philippines market in 2012.

In the first half of 2019, Haier Philippines completed 112 percent of its 
target sales volume, up 20 percent year on year. Sales of high-end products 
such as self-cleaning air conditioners reached new record-high. Six of 
Philippines' seven major sales channels cooperated with Haier, making Haier a 
mainstream brand in core sales channels.

Enough care has been taken by Haier to customize and localize its products to 
meet Filipino customers' needs and suit the local conditions there. One such 
attempt occurred in kitchen appliances. Haier innovated the large-capacity gas 
oven in the Philippines, which received an immediate acceptance when introduced 
to the market.

Additionally, Haier Philippines has always attached importance to the expansion 
of localization and is committed to cultivating young people in the 
Philippines. According to Haier's management philosophy, everyone is the master 
of their own position, even when he is just a fresh graduate.

Moreover, to seize the high-end and intelligent home appliance trends, Haier 
will further strengthen its overseas layout and product optimization, and will 
maintain close cooperation with relevant Philippine companies and departments 
to prepare better Haier products and service.

When making rapid progress in business, Haier Philippines also paid much 
attention to public welfare undertaking.

Recently, the Haier Philippines team held a special birthday party for children 
who lived in welfare houses and donated color TVs, refrigerators and other home 
appliances as well as living and school supplies to these children.

CONTACT: Silvia, +86-15117925061