Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, July 26 2019 - 23:31
HONOR Introduces "Sharp Tech" Concept and Announces its "HONOR Vision" with "Honghu 818" Intelligent Chipset and Pop-up Smart Camera for Large Screens
GUANGZHOU, China, July 26, 2019 /PRNewswire-AsiaNet/ --

HONOR, a leading smartphone brand under Huawei Consumer Business Group, 
announced "HONOR Vision", which introduces the "Honghu 818" intelligent chipset 
and smart pop-up camera for large screens. The announcement was made today at 
the Global Mobile Internet Conference (GMIC) in Guangzhou, where Mr. George 
Zhao, President of HONOR delivered a keynote speech, titled "Only the toughest 
stands in the strongest storm". Alongside the launch of the two new 
technologies was the announcement of HONOR's new "Sharp Tech" concept, which 
aims to embrace and explore to the fullest the latest cutting-edge 

Photo -
caption: Mr. George Zhao delivering a keynote speech at GMIC 2019

"5G commercialization in China began in 2019, which is also a turning point for 
the smart device industry. We believe 5G is key to this new era of 
digitalization, enabling a world where the Internet of Things is made possible. 
In line with our mission of creating an intelligent new world that belongs to 
young people, HONOR unveils the concept of 'Sharp Tech' to encourage and enable 
technology innovation," said Mr. George Zhao, President of HONOR.

"Sharp Tech" - HONOR's Brand-new Concept in Technology Innovation 

HONOR is dedicated to becoming a tech brand loved by global youth. "Sharp" 
represents the spirit of exploration among young people, while the concept of 
"Sharp Tech" highlights HONOR's desire to explore the joy of technology 

During the keynote, Mr. Zhao defined the elements of "Sharp Tech" as: 

- Being at the forefront of the development of the industry with the 
independent innovation of core technology. 
- Meeting the high-quality demands of young consumers worldwide. 
- Reflecting the brave attitude of young people by continually challenging and 
- Representing the spirit of a decentralised internet through openness, 
collaboration and co-creation.

"Honghu 818" Intelligent Chipset ¨C Empowering HONOR Vision with Smart Sound 
and Image

During GMIC, HONOR also unveiled the intelligent display chipset, "Honghu 818", 
HONOR's latest "Sharp Tech" innovation and the most recent addition to the 
Hisilicon chipset family. Launching in August, HONOR's "Honghu 818" enables a 
smart screen to deliver outstanding performance and superior image and sound 
quality. The cutting-edge screen will also be provided openly to manufacturers, 
driving the development of the large-screen sector industry. 

1. The "Honghu 818" is the first intelligent display SoC available globally, 
building upon the company's 5-year accumulation in research and development of 
Hisilicon chipset. 
2. With its powerful display technology and processing capability, "Honghu 818" 
carries a magic image-processing engine. Equipped with seven advanced 
image-processing technologies, including Motion Estimate and Motion 
Compensation (MEMC), High Dynamic Range Imaging (HDR), Super-Resolution (SR), 
Noise Reduction (NR), Dynamic Contrast Improvement (DCI), Auto Color Management 
(ACM) and Local Dimming (LD), the "Honghu 818" chipset enhances and optimizes 
image resolution, contrast and color performance of the display through 
multiple algorithms. 
3. Histen audio technology optimises sound quality in areas of the ultra-wide 
sound field, transient intermodulation distortion, sound equalization and 
intelligent bass. With its industry-leading hardware, the product continues to 
deliver an unparalleled audio experience. 
4. Housing a powerful multimedia decoder, the chipset supports video decoding 
from 8K30 frames to 4K120 frames, with the ability to decode 64-megapixel 
images, which is greater than the highest pixel of smartphone photos in the 
market. In comparison to our competitors, it gives devices a faster load time 
for videos and pictures. 
5. The octa-core processor can handle heavy-image processing on large screens 
and multiple tasks at the same time. Motion Estimate and Motion Compensation 
(MEMC) is also capable of delivering high-resolution images, the best quality 
of audio and performing far-field voice interaction simultaneously. The 
processor's bandwidth utilization rate leads the industry by over 50% on 

Smart Pop-up Camera - A New Experience for HONOR Vision

HONOR has been playing a pioneering role under the dual-brand strategy in 
Huawei's business. Following the success of its bionic parallel dual-lens 
camera, GPU Turbo and A.I. technology, HONOR is expanding into new industries 
and lending its experience to the television sector, announcing the world's 
first smart screen, "Honghu 818" enabled. Taking an innovative approach to its 
development, HONOR has equipped the latest HONOR Vision product offering with a 
smart pop-up camera, which enables NPU capability for face recognition, 
bringing powerful functions and a superior experience for users.

The HONOR Vision will be officially released in mid-August 2019.


HONOR is a leading smartphone e-brand. The brand was created to meet the needs 
of digital natives through internet-optimized products that offer superior user 
experiences, inspire action, foster creativity and empower the young to achieve 
their dreams. In doing this, HONOR has set itself apart by showcasing its own 
bravery to do things differently and to take the steps needed to usher in the 
latest technologies and innovations for its customers.

For more information, please visit HONOR online at or follow us 

Source: Honor

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   Caption: Mr. George Zhao delivering a keynote speech at GMIC 2019