Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, August 07 2019 - 15:00
Jacob's Creek(TM) Launches 'Bring Your Australian'(TM)
BAROSSA VALLEY, Australia, Aug. 7, 2019 /PRNewswire-AsiaNet/ --

New platform for Australia's #1 wine brand connects consumers around the world 
with what they love most about Australia 

JACOB'S CREEK has unveiled its latest global Masterbrand platform, 'Bring Your 
Australian' at its pop-up restaurant on Bennelong Point, overlooking Sydney 
Harbour and the Opera House.

Photo -
Bring Your Australian
Photo -
Bring Your Australian Global Launch Event

Championing a more contemporary, globally relevant Australian spirit, the 
platform is supported with a striking new identity, and a fresh colour palette 
inspired by modern Australia. The 'Bring Your Australian' platform is the start 
of a new era for the brand, bringing all its wines under a single Masterbrand 

The platform was brought to life at the launch event with three Australian 
storytellers sharing how their spirit and where they came from had shaped their 
lives. Chef Louis Tikaram spoke about his rise to culinary fame in Los Angeles 
with his restaurant EP & LP, and provided the menu for the evening. Adventurer 
Justin Jones shared his tales of conquering the wild, whilst five-time ARIA 
winner Katie Noonan serenaded the event with her dulcet voice.  

In research for the platform, consumers told the brand that Australians are 
envied for their life-loving spirit. 'Bring Your Australian' asks consumers to 
embrace Australian contemporary behaviours and beliefs, no matter where they 
are in the world and that JACOB's CREEK is a brand that is built upon the 
values demonstrated in our heritage, traditions, products and culture.

Derek Oliver, Global Marketing Director said, "'Bring Your Australian' is about 
connecting consumers around the world with what they love most about Australia 
- its people, spirit and love of life, and we are inviting them to join in this 
way of life with JACOB'S CREEK.

When consumers bring a bottle of JACOB'S CREEK to share, they are bringing more 
than a wine, they are bringing the warm, generous, life-loving attitude that is 
inherently Australian but can be experienced by anyone." 

Dan Swincer, JACOB'S CREEK Chief Winemaker said, "As Chief Winemaker, I guide 
the style and quality of every bottle of JACOB'S CREEK wine that is created. 
That's approximately 1.7 million glasses of wine enjoyed daily across the 
world. It's always humbling to think that what you work on each day is enjoyed 
by so many people around the globe.

It is one of the reasons that JACOB'S CREEK has always delivered exceptional 
quality for every consumer, at every occasion and every price point across the 
world. It's always a proud moment when our wines win wine show awards, and 
we're proud to have represented Australian winemaking by winning over 8,000 
accolades in the past 40 years." 

The new platform is a rally cry for wine lovers across the world to 'share 
their inner Australian' and enjoy JACOB'S CREEK and will unite the brands 
marketing across its 80 markets. 

You can view the new TVC for JACOB'S CREEK 'Bring Your Australian' here 

About Jacob's Creek

Jacob's Creek(TM) is one of Australia's leading global wine brands, offering 
quality wines with great varietal expression. The brand was first launched in 
1976 and is named after the place where Johann Gramp planted his first vines on 
the banks of Jacob's Creek in 1847. In doing so, Johann founded the Gramp & 
Sons business and a history of winemaking innovation that dates back over 170 
years. The wines are crafted with great care, with consumers' tastes at the 
forefront of the winemakers' mind. Having earned over 8,000 medals at wine 
shows across the brand's portfolio over the last 30 years, Jacob's Creek wines 
are trusted by consumers for their genuine quality. Jacob's Creek(TM) and Bring Your Australian(TM) is a 
trademark of Pernod Ricard Winemakers Pty Ltd. Enjoy Jacob's Creek wines 

#jacobscreek #bringyouraustralian 

SOURCE: Jacob's Creek

Image Attachments Links:


   Caption: Bring Your Australian


   Caption: Bring Your Australian Global Launch Event