Country for PR: United States
Contributor: PR Newswire New York
Thursday, August 15 2019 - 01:00
Amplitude launches Engage, a behavioral targeting solution for automated campaign personalization
SAN FRANCISCO, Aug. 15, 2019 /PRNewswire-AsiaNet/ --

Amplitude (, 
the product intelligence platform, launches Amplitude Engage to help teams 
power targeted campaigns with the insights and segments they derive from 
first-party behavioral data. Amplitude Engage dynamically syncs custom segments 
in Amplitude to in-app messaging and marketing platforms like Airship, Braze, 
Intercom, Marketo, and Facebook.

To break through in today's noisy channels, companies need to deliver the right 
message to the right person at the right time. Investments in marketing 
platforms automate orchestration and delivery, but most campaigns still lack 
the context of users' behavior. Companies are forced to make broad assumptions 
from demographic profiles because they cannot operationalize all the behaviors 
they want to -- especially those that occur on owned platforms (websites, apps, 
help centers, and more). 

With Amplitude Engage, companies can act on their first-party behavioral data 
by leveraging the power of Amplitude's advanced analytics and segmentation 
tools to drive targeted campaigns in their marketing platforms. 

"We have already seen Amplitude Engage revolutionize the way marketing and 
growth teams target campaigns across engagement channels," said Spenser Skates, 
Co-founder and CEO of Amplitude. "Amplitude is excited to continue to develop 
the world's leading product intelligence platform to help teams take 
intelligent actions using their data."

Instead of big email blasts or catch-all push campaigns, companies use the 
context of users' behavior to create timely, personalized communications to 
specific user segments. That means less spam for consumers and more efficient 
programs for marketers. 

Amplitude with Amplitude Engage includes: 

    -- Behavioral segmentation for self-service access to the complete user 
       journey to segment and validate audiences based on lifecycle, content 
       preferences, usage or purchase history, and intent. 
    -- Dynamic targeting to instantly push audiences to in-app messaging and 
       marketing platforms and/or set up scheduled syncs that automatically 
       update to support programmatic campaigns. 
    -- Impact measurement to optimize for recurring business value by easily 
       seeing campaign impact on usage frequency, repeat purchases, retention, 
       and in-product conversion.

Amplitude Engage has built-in connectors to Airship, Braze, Facebook, Intercom, 
Iterable, Leanplum, Marketo, and Segment, with more on the way. 

"The combination of Braze's leading messaging experiences and Amplitude's 
advanced behavioral segmentation will help companies drive better engagement 
and ROI," said Braze President and CCO Myles Kleeger. "Amplitude Engage will 
provide our customers with meaningful and actionable insights inside of the 
Braze platform. The campaign interaction data will then flow back into 
Amplitude, informing future insights, and demonstrating the power of the Braze 
Alloy ecosystem."

Already over 100 companies are powering targeted campaigns by leveraging the 
advanced segments they create in Amplitude.

"Better segmentation leads to better engagement," said Emmanuel Frenehard, CTO 
at iflix. "With Amplitude Engage, iflix has improved campaign 
conversion-to-view rates and increased ad revenue four-fold by leveraging 
behavioural segmentation to target users. Engage has empowered us to execute 
highly targeted experiences and tune campaigns to drive impact."

With Amplitude Engage companies are able to:

Programmatically target hundreds of customer segments - Canada's leading online 
coupon platform, Flipp, now seamlessly automates hundreds of personalized 
campaigns which has helped increase click-thru-rates by over 20%.

Reduce acquisition costs with tailored experiences - Rappi, South America's 
largest on-demand delivery platform, has reduced acquisition costs 30% by 
tailoring push campaigns in Braze to customers in-product behavior.

Rapidly test new segments - Dave, a financial management platform, drove over 
500,000 conversions to a new product by easily testing variations of customer 
segments -- a process that now takes 5 seconds, instead of 5 days.

Measure campaign impact on revenue-producing outcomes - Rappi saw a 10% 
increase in orders from new users by optimizing campaign timing and messaging 
for first-time purchases.

Since the beginning of 2019, companies have already used Amplitude Engage to 
sync segments more than 550,000 times to their in-app messaging and marketing 

To learn more about Amplitude Engage visit 

About Amplitude
Amplitude is the world's #1 product intelligence platform. We empower teams to 
use customer data to build great product experiences for growth. Over 30,000 
teams and 20 of the Fortune 100, including Microsoft, Atlassian, Twitter, 
Peloton, and ThredUp, use Amplitude to improve conversion and retention. 

Media Contact
Nate Franklin

SOURCE  Amplitude