Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, August 14 2019 - 21:30
CleverTap Helps GiftAMeal Increase the Number of Meal Donations by 2x
MOUNTAIN VIEW, California, Aug. 14, 2019 /PRNewswire-Asianet/ --

The dining app uses CleverTap's best of breed user retention suite to engage 
customers and increase donations 

CleverTap, the full-stack customer retention platform, today announced its 
partnership with GiftAMeal as a part of its ongoing philanthropy initiative - 
CleverTap4Good. With this partnership, CleverTap further reinforced its 
commitment to support non-profit and social organizations around the world by 
making marketing technology more accessible. 


GiftAMeal, a mobile app, allows restaurant patrons to make a donation to the 
local food pantry by simply taking a photo of their meal. Donations are 
supported by restaurants that pay a monthly fee to be listed on the app and 
attract new customers. GiftAMeal has already helped its partners provide over 
260,000 meals to those in need.

With CleverTap, GiftAMeal is able to get a real-time view of the user journey, 
allowing them to automatically segment users in real-time and orchestrate 
personalized, omnichannel campaigns. By using CleverTap, GiftAMeal has not only 
been able to generate detailed user insights, but also achieved 15% higher 
engagement, and a 2x increase in the number of meals donated.

Andrew Glantz, CEO of GiftAMeal, says, "CleverTap's powerful mobile marketing 
suite has helped us learn how users interact with our app via real-time 
analytics, and we use these insights to improve our user experience. We use 
scheduled and triggered campaigns to send personalized messages to our users, 
streamline our efforts, and get higher conversions."

Sunil Thomas, Co-founder, and CEO at CleverTap, says, "It's wonderful to give 
back to the community. We are grateful to partner with GiftAMeal that seeks to 
inspire simple acts of kindness by making it easy for people to fight hunger in 
their communities while empowering users to feed someone in need. To enable 
them in their mission through the CleverTap platform really feels good."

CleverTap is looking to help change lives by adding more non-profits and social 
organizations to the CleverTap4Good program. To learn more, visit 

About CleverTap

CleverTap is a customer retention platform that helps consumer brands maximize 
user lifetime value. Over 8,000 companies 
ameal) around the world, including Vodafone, Sony, Hotstar, Carousell, Domino's 
Pizza, Gojek, Fandango, and BookMyShow trust CleverTap to deliver personalized 
experiences and improve the impact of omnichannel marketing across the entire 
customer lifecycle. CleverTap is backed by leading venture capital firms 
including Sequoia lndia, Tiger Global Management, Accel 
( and Recruit Holdings (, 
and operates out of San Francisco, Seattle, London, Singapore, and Mumbai,. For 
more information, visit 
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Press Contact:
Ketan Pandit
PR for CleverTap 

Source: CleverTap