Country for PR: United States
Contributor: PR Newswire New York
Thursday, August 15 2019 - 02:04
Grammy Winning and Multi-Platinum Recording Artist Ariana Grande Launches Her New Fragrance THANK U, NEXT
NEW YORK, Aug. 15, 2019 /PRNewswire-AsiaNet/ --

Grammy winner Ariana Grande, bottles the brilliance of her anthem "thank u 
next" into the ultimate fragrance, THANK U, NEXT. This highly anticipated 
fragrance, in partnership with LUXE Brands, will launch exclusively on 
August 18, 2019 and in stores nationwide at Ulta Beauty in the United States 
and Shoppers Drug Mart in Canada on September 1, 2019.  

Photo -  

The fragrance THANK U, NEXT embodies Grande's smash hit and anthem song "thank 
u, next", which debuted at number one on the Billboard Hot 100 and at the time, 
went on to break the record for the most-watched music video with 55 million 
YouTube views in under 24 hours. "Thank u, next" has become the phrase of the 
year, symbolizing moving on and looking up; taking control in a positive and 
self-affirming way, always with a sense of humor. Coming off the exciting win 
of the 2019 Fragrance of the Year for Cloud, Ariana understood the importance 
of building a strong platform for her next brand and was the visionary behind 
extending the "thank u, next" franchise into fragrance. The THANK U, NEXT brand 
has a sexy playfulness and sensibility that is empowering for her fans around 
the world.

"For the THANK U, NEXT fragrance campaign, Grande and LUXE Brands again 
partnered with Hannah Lux Davis to seamlessly weave Grande's newest fragrance 
creation into the "thank u, next" world," explains Noreen Dodge, Chief 
Marketing Officer of LUXE Brands. "Ariana's creative vision for THANK U, NEXT 
perfectly communicates the combination of sexiness and sweetness, while 
cleverly conveying the details of Ariana's latest fragrance in a fresh, modern 
way that is both authentic to Ari and unique to the category." 

Says Grande, "I wanted to make a fragrance that smells related to my first 
fragrance Ari but more summery, so I revisited Ari's fruity pear and raspberry 
notes and changed it up by adding some coconut. I was inspired to design a 
bottle that represented the message of my song "thank u next" - the emergence 
of the perfume from the broken heart represents moving forward from a 
challenging chapter."

Crafted by Robertet's Jerome Epinette, the perfumer and artisan behind Byredo 
and Atelier Cologne, Jerome was inspired to develop a new olfactive territory 
with the THANK U, NEXT fragrance. A creation that disrupts the gourmand space 
by layering beautiful florals and a textured musk for a more transparent, but 
still addictive signature to the fragrance.

"Each of Ariana's fragrances surpasses the last and THANK U, NEXT will be no 
exception. The scent, packaging and campaign are all a perfect representation 
of Ariana's globally embraced message," says Tony Bajaj, Chief Executive 
Officer of LUXE Brands. "It is remarkable how Ariana connects with her fans and 
shares her incredible passion through everything she does. We are honored to 
again be partnering with such a groundbreaking artist and look forward to 
continued success with the launch of THANK U NEXT fragrance."

"Building on the global appeal and success of Ariana Grande, we have 
strategically grown the international footprint of her fragrance franchise. Our 
success is in partnership with LUXE Brands and our key retail partners Boots 
and Superdrug in the UK and exclusively with Douglas in over twelve countries," 
adds Dilesh Mehta, Chief Executive Officer of Designer Parfums.

THANK U, NEXT fragrance will be available online at August 18, 2019 
and in Ulta Beauty stores nationwide September 1, 2019.


Top: White Pear, Wild Raspberry
Heart: Crème De Coconut, Pink Rose Petals
Dry Down: Macaroon Sugar, Velvet Musk


Eau de Parfum Spray, 3.4 FL OZ/100 mL    $62.00
Eau de Parfum Spray, 1.7 FL OZ/50 mL    $52.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL    $42.00

All prices are manufacturer's suggested retail prices in US dollars.

With her powerful vocals and astonishing range, Grammy-winning Ariana Grande 
has emerged as one of the most magnetic and massively successful performers in 
music today. At age 25, she's delivered three platinum-selling albums and 
surpassed 35 billion streams, in addition to landing 14 hits in the Top 10 on 
the Billboard Hot 100 chart.  Grande recently became the first solo artist in 
history to have her songs claim the top three slots on the Billboard Hot 100, 
which hasn't been achieved since The Beatles did it in 1964.

Those three songs -- "7 rings," "break up with your girlfriend, I'm bored," and 
"thank u, next" -- all appear on Grande's fifth album thank u, next, which 
became her fourth to debut at No. 1 on Billboard's Top 200 Albums chart. The 
album's eye-popping first week set a number of records at the time, including 
for most streams in one week for a pop album and most streams in one week for 
an album by a female artist ever. Grande has smashed the record for most 
simultaneous Top 40 Billboard Hot 100 hits by a female artist, charting 11 
songs (including the multiple week chart-toppers "7 rings" and "thank u, next") 
in the region. 

Since making her full-length debut with 2013's Yours Truly (featuring the 
game-changing, triple-platinum smash "The Way"), Grande has brought her 
striking vocal presence to a genre-blurring breed of pop, taking on R&B, soul, 
and electronic music with equal nuance and assurance. Arriving in 2014, her 
sophomore effort, My Everything, featured the 6x-platinum hits "Problem" and 
"Bang Bang." In 2016, Grande released the critically acclaimed Dangerous Woman, 
which included the singles "Dangerous Woman," "Into You," and "Side to Side." 
In 2018, Grande's fourth album, Sweetener, debuted at No. 1 on the Top 200 
Album chart, spawned the singles "God is a Woman," "breathin'," and lead single 
"No Tears Left To Cry," and won "Best Pop Vocal Album" at the 2019 GRAMMY(R) 
Awards. Grande, a six-time GRAMMY(R) Award nominee, is the first artist in 
music history to have the lead single from her first five albums debut on the 
Top 10 on the Billboard Hot 100. Thanks largely to the success of "thank u, 
next," Grande (Billboard's 2018 "Woman of the Year") was the Top Streamed 
female artist on Spotify in 2018.

Through the years, the longtime actress and former Broadway star has proven the 
scope of her talent by appearing on Scream Queens and Hairspray Live!, and 
showcased her comedic chops by hosting Saturday Night Live. With her social 
media following now surging past 200 million, Grande has also earned numerous 
accolades from the MTV Video Music Awards, iHeartRadio Music Awards, and 
American Music Awards, including the highly coveted Artist of the Year prize.

LUXE Brands, Inc. is a global, prestige beauty company dedicated to developing 
world-class beauty brands that inspire consumers around the world. The 
company's innovative approach to design, marketing and building-brands with a 
digital first ethos has earned numerous awards around the world. LUXE Brands 
was awarded Fragrance of the Year in 2019 on behalf of Cloud by Ariana Grande. 
The full portfolio includes Ariana Grande, Nicki Minaj, Eau de Juice by 
Cosmopolitan and Jennifer Lopez. 


CONTACT: Creative Media Marketing, Corinne Pipitone, Vice President,