Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, August 26 2019 - 19:15
Hublot is Committed to Helping Protect the Rhinoceros and is Now Partnering SORAI – Save Our Rhinos Africa and India
NYON, Switzerland, Aug. 26, 2019 /PRNewswire-AsiaNet/ --

    Hublot has joined in partnership with Kevin Pietersen and SORAI to protect 
the rhinoceros, which is facing extinction. The ex-international cricket star, 
and Brand ambassador, is now able to dedicate himself entirely to a cause very 
close to his heart: saving these huge herbivorous mammals, found in Africa and 
in Asia, now a matter of urgency for the planet and our future generations. 
Ricardo Guadalupe, CEO of Hublot, is currently in South Africa to launch this 
partnership with Kevin Pietersen. To seal this collaboration, the watch 
Manufacture has developed a watch which will be unveiled very soon.
    Photo - 
    follow: @Hublot #HublotSorai #Hublot #Sorai
    Hunted for their highly valuable horns, two thirds of species could be lost 
in our lifetime. To help prevent this, abandoned, injured, or orphaned baby 
rhinos are located and cared for by teams of specialists actively supported by 
Kevin Pietersen, before being released back into the wild as soon as they are 
ready. South Africa is home to more than 80% of the world's rhinos, and the 
majority of poaching incidents take place in Kruger national park.
    "There are around 28,000 rhinos remaining worldwide, 23 times fewer than 
there are African elephants! Poaching is one of the main threats they face. 
Major steps have been taken by governments to introduce regulations but 
informing consumers and changing their behaviour remains a key challenge in the 
fight against poaching. If Hublot can play a role in raising awareness, then I 
would be delighted." — Ricardo Guadalupe, CEO of Hublot.
    "Our planet is home to five species of rhinoceros: the Black rhino and the 
White rhino, which live in Africa, and the Sumatran, Javan and Indian rhino, 
which inhabit the tropical forests and swamps of Asia. According to the 
International Union for Conservation of Nature, of these five species, the 
Black, Javan and Sumatran rhino are now considered 'critically endangered,' 
White rhino are 'nearly threatened' and Indian rhino are 'vulnerable.' I am 
appalled by the brutality they face. There is an urgent need for action, and 
Hublot's support for this is crucial. By reducing the time it takes to act, we 
can protect as many rhinos as possible." — Kevin Pietersen, Founder of SORAI.
    The actions of Kevin Pietersen – SORAI
    Following his prestigious cricketing career, working in rhino conservation 
was an obvious move for Kevin Pietersen to make, as he is passionately devoted 
to this crucial cause. He founded SORAI in 2018 to support the various 
organisations - comprising rangers, nutritionists, ecologists and other 
specialists - who strive every day to save, care for, and ensure the complete 
rehabilitation of every mammal found in Africa and Asia. This global initiative 
is designed to raise public awareness, to inform and educate to initiate a 
change in behaviour, and to raise funds to build up the resources and equipment 
needed for these rhino conservation, monitoring and care activities to continue 
their essential work.  ( 
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    Source: HUBLOT