Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, August 28 2019 - 21:41
TCL promotes basketball fever with FIBA Basketball World Cup 2019
SHENZHEN, China, Aug. 28, 2019 /PRNewswire-Asianet/ --

TCL (stock code:01070.HK), one of the leading players in the global TV industry 
and a leading consumer electronics company, and official global sponsor of the 
International Basketball Federation ("FIBA"), will run a promotional campaign 
with the FIBA Basketball World Cup 2019 from August 31st to September 15th, 
2019 in China. The activities are part of the company's global brand initiative 
to embrace youth communities across the world through sport.

As the global partner of this prestigious event, TCL will enjoy premium brand 
visibility on all the tournament's basketball courts, as well as its online, 
offline and mobile promotional channels and the company will also present the 
"TCL Player of the Game" award at the end of each game. 

Photo -
(TCL is proudly sponsoring FIBA Basketball World Cup 2019, which will take 
place from August 31 to September 15 in China)

To help basketball fans from around the world interact with one another, TCL 
has set up booths at FIBA's Basketball Houses across eight host cities in 
China: Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuhan, Dongguan and 

Fans visiting the Basketball Houses are invited to play virtual-reality 
basketball games and watch live FIBA Basketball World Cup games on TCL's 
high-quality TVs with stunning visuals and audio. 

Fans who attend the World Cup have the opportunity to show their love of 
basketball on the TCL-featured FanCam on jumbo screens at stadiums during 
breaks in play at each game. 

Fans are also invited to visit TCL's 
Facebook( and 
Twitter( accounts to follow the 
highlights of the tournament, including the presentation of the "TCL Player of 
the Game" at the end of each game. 

"We are excited about helping basketball fans around the world celebrate the 
biggest basketball festival on the planet," said Yuki Wei, Vice President of 
TCL. "Sport is embedded in TCL's DNA and we are passionate about inspiring and 
connecting with our customers through sport."

The 18th edition of the FIBA Basketball World Cup features 32 basketball teams, 
including China, 7 teams from Asia-Pacific, 5 teams from Africa, 7 teams from 
the Americas and 12 teams from Europe.

TCL's partnership with FIBA follows its recent and ongoing global marketing 
campaign, entitled "Born A Legend", that encourages users to upload epic 
user-generated "legend" videos. Everyone, including basketball lovers, are 
encouraged to show the world how they keep pushing themselves to become legends 
in their own right. 

Recently, TCL also became a global partner of the CONMEBOL Copa America Brasil 
2019 and the FIBA Women's Basketball World Cup 2018. TCL's other global 
basketball partners include NBA's Minnesota Timberwolves and 
Lynx( as well as the Philippine Basketball 
Association( TCL also works with other sports partners, 
including soccer team San Jose Earthquakes(, The 
Brazilian Football Confederation(, The Rosario Central 
Football Club( (Argentina), The Melbourne Cup 
and Melbourne Victory Football Club(

About TCL

TCL (stock code: 01070.HK) is a fast-growing consumer electronics company and 
leading player in the global TV industry. The company was founded in 1981 in 
China and now operates in more than 160 markets globally. In 2018, TCL was 
ranked second in the global TV market. TCL specializes in the research, 
development and the manufacturing of consumer electronics products ranging from 
TVs, mobile phones and smart home products. Through its strategy of 'AI x IoT', 
TCL strives to become a world-leading smart technology company that helps its 
consumers live a smart and healthy life. For more information, please visit its 

SOURCE:  TCL Electronics

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   Caption: TCL is proudly sponsoring FIBA Basketball World Cup 2019, which 
will take place from August 31 to September 15 in China