Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, September 12 2019 - 00:15
Perfection Realized: LG SIGNATURE Ultra-Premium Home Appliances Redefine Meaning Of Quality
SEOUL, South Korea, Sept. 11, 2019 /PRNewswire-AsiaNet/ --

Finest Technologies, Premium Materials and an Emphasis on Craftmanship  Make LG 
SIGNATURE Products a Cut Above the Rest 

Each LG SIGNATURE product represents a focus on delivering the very best and a 
level of care that is unmatched in the industry. Synonymous with the highest 
quality, cutting-edge technologies, and incomparable style, the LG SIGNATURE 
lineup is built upon the skill and devotion of engineers and designers who have 
dedicated themselves to the pursuit of perfection. Discerning consumers the 
world over prize LG SIGNATURE's innovative luxury products for their elegance, 
exclusivity and unparalleled reliability.

Experience the interactive Multichannel News Release here:

Constantly Evolving Technology Matched with Design of the Highest Standard
LG SIGNATURE takes an uncompromising approach to product design, revealing a 
determination to capture the essence of each and every appliance it creates. 
Nowhere, perhaps, is this more apparent than in the brand's TVs, which offer 
ultra-sleek aesthetics backed by cutting-edge display technologies. From the G 
series, with its slim tempered-glass panels that appear to be floating on air, 
to the W series and its impossibly thin wallpaper design (3.85mm depth), to the 
world's first rollable TV and 88-inch 8K OLED TV: LG SIGNATURE is blazing a 
trail and redefining the television category in the process.

A testament to the brand's pioneering leadership in TV industry, LG SIGNATURE 
OLED 8K boasts a massive 88-inch screen composed of 33 million self-emitting 
pixels and uses exclusive, new technologies that ensure extraordinarily 
lifelike pictures. Utilizing the company's second-generation Alpha 9 Gen 2 
intelligent processor and deep learning algorithm, the TV produces images that 
are extremely sharp and vibrant. 

The Art of Essence and the purity of LG SIGNATURE's vision can also be seen in 
its latest refrigerator. Designed to deliver excellence where temperature 
fluctuations are kept to a minimum, the InstaView Door-in-Door(TM) feature 
makes food last even longer by reducing the number of door openings. According 
to LG-conducted research into U.S. consumer behavior, a family of four opens 
their refrigerator door around 66 times per day - 32 of those for no specific 
reason - causing significant cold air loss. Keeping the cool air inside where 
it belongs, this innovative feature reduces the need to open the door; the 
sleek mirrored-glass panel on the front of the fridge becomes transparent with 
two simple knocks, allowing users to see inside.

Providing a minimalist design and the best performance, the LG SIGNATURE 
Washing Machine was born of engineers' unrelenting efforts to bring the best 
technological performance without sacrificing the designers' vision. The 
washing machine has a tempered black glass door, positioned at a 17-degree 
angle for maximum user convenience and at-a-glance readability. The ergonomic 
door's perfectly circular shape represents one and a half years of hard work 
and exhaustive trials, the final result being equal parts aesthetic perfection 
and human-centered technological triumph.

Timeless Materials for a Premium Finish and Unmatched Durability 
No matter the cost, LG SIGNATURE is unwavering in its commitment to the use of 
premium materials. LG SIGNATURE Washing Machine has a porcelain enamel coating 
featuring paint particles that make the appliance resistant to corrosion and 
marking. For even greater durability, the porcelain enamel coating is applied 
at around 825-degrees Celsius, approximately four-times higher than the 
temperature at which a conventional porcelain enamel coating is baked on.

Meanwhile, LG SIGNATURE Refrigerator comes with a body constructed from Type 
304 stainless steel, which is often used in high-end kitchen utensils for its 
resilience. Never out of style, the corrosion-resistant Type 304 stainless 
steel and its metallic shine are further protected by a coating that prevents 

Moreover, the best materials have been applied to all parts of the LG SIGNATURE 
OLED 8K to reinforce its superior quality. Its aluminum stand has a subtle, 
metallic shine while the screen's rear casing offers solidity and a 
sophisticated high-gloss piano black finish. 

Products Made with Care and Accuracy in the Tradition of True Craftsmanship 
Unlike most products - manufactured at a fast-pace in a largely automated 
process - LG SIGNATURE appliances are created in limited quantity runs, where 
perfection is strived for and more time is taken. While a company might 
typically produce more than 1,000 washing machines per day, LG SIGNATURE caps 
production at 25 units daily. LG SIGNATURE Refrigerators are also manufactured 
on a separate production line at a rate of 25 units per day to ensure the 
superior quality the brand demands and its loyal customers expect.

Precision engineered, every single LG SIGNATURE product must meet the most 
stringent internal standards and is put through a rigorous evaluation process 
with a wide range of testing. Compared to other washing machines, LG SIGNATURE 
Washing Machine is measured against an additional 61 test criteria and is 
subject to a more in-depth inspection.

Following a close examination of each component, extensive quality tests are 
conducted on all LG SIGNATURE products. It takes 168 hours for an LG SIGNATURE 
TV to go through the brand's comprehensive Aging Test, an indispensable part of 
Quality Assurance (QA) where each unit must pass a battery of assessments, 
including extended screen play, turning on and off repeatedly and channel 
control, to ensure performance and durability. Further tests are conducted at a 
later stage, where each new TV is placed under simulated viewing conditions as 
an additional quality safeguard. Only those products able to meet LG 
SIGNATURE's exacting standards of excellence are released for distribution and 

With exclusive products of the highest quality, LG SIGNATURE continues to 
provide consumers seeking the very best with ultra-premium solutions for the 
luxury lifestyle. LG SIGNATURE is the brand where Art Inspires Technology, 
Technology Completes Art, and the word "compromise" is never, ever spoken.

LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind ¨C streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design.