Country for PR: United States
Contributor: PR Newswire New York
Friday, September 06 2019 - 22:41
Redress Design Award 2019 Grand Final Fashion Show features sustainable fabrics from Eastman Naia(TM)
KINGSPORT, Tennessee, Sept. 6, 2019 /PRNewswire-AsiaNet/ --

-- Gold Sponsor Naia(TM) to showcase award-winning designs at Premiere Vision

Sustainably sourced Eastman Naia(TM) ( 
) cellulosic yarn featured prominently in the Grand Final Fashion Show of the 
2019 Redress Design Award ( 
) in Hong Kong on Thursday. Naia(TM) from Eastman, the Gold Sponsor of the 
world's largest sustainable fashion design competition, was showcased in 10 
innovative collections of waste-reducing designs. The competition finalists 
were challenged to incorporate Naia(TM) fabric remnants into their collection 
pieces. The Grand Final Fashion Show reached a global audience of industry 
professionals, media and VIPs at CENTRESTAGE and was livestreamed 

Photo - 
Logo - 

"These stunning collections demonstrate Naia(TM) yarn's texture, versatility 
and luxurious appearance," said Ruth Farrell, Eastman global marketing director 
of textiles. "By sponsoring the Redress Design Award, Eastman's goal is to help 
educate the fashion and design community about the importance of sustainable 
yarns. We want to raise awareness of the Naia(TM) brand and support emerging 
designers on their journey toward building eco-friendly fashion brands of the 

To that end, Naia(TM) is made from fully traceable and sustainably sourced wood 
pulp in a safe, closed-loop process where solvents are recycled into the system 
for reuse. In addition, Naia(TM) has an optimized, low-impact manufacturing 
process with a low tree-to-yarn carbon and water footprint. With a third-party 
reviewed life cycle assessment compliant with ISO14044, Naia(TM) is listed on 
the Higg Materials Sustainability Index. Eastman holds FSC(R) and PEFC(TM) 
Chain of Custody certifications. Naia(TM) is also certified as biodegradable in 
freshwater and soil environments and is compostable in industrial settings, 
having received the "OK biodegradable" and "OK compost" conformity marks from 

"Sustainability savvy in fashion must extend from fiber to fashionista," said 
Christina Dean, Redress founder and board chair. "There is an innovation race 
to find more environmentally sound materials for fashion."

Due to its inherent softness and luster that blend well with other eco-friendly 
yarns, Naia(TM) can be the starting point in the sustainability journey of 
virtually any fabric or garment. With Naia(TM), Eastman offers a viable 
eco-conscious choice of materials for sustainable fashion.

The 10 Redress Design Award finalists were selected from hundreds of applicants 
by an international panel of judges, including Farrell. The designers represent 
eight different countries as well as Hong Kong. First prize winner, Maddie 
Williams will join JNBY Group to design a sustainable collection for retail. 
Runner-up Carina Roca Portella will mentor with Orsola de Castro, founder and 
creative director of Fashion Revolution.

Naia(TM) will showcase Redress Award-winning garments at Booth 6C55 in the 
Premiere Vision Yarns Hall during Premiere Vision-Paris ( 
), the international fashion and textile exposition, Sept. 17-19.

About Eastman Chemical Company
Eastman is a global advanced materials and specialty additives company that 
produces a broad range of products found in items people use every day. With a 
portfolio of specialty businesses, Eastman works with customers to deliver 
innovative products and solutions while maintaining a commitment to safety and 
sustainability. Eastman focuses on creating consistent, superior value for all 
stakeholders. As a globally diverse company, Eastman serves customers in more 
than 100 countries and had 2018 revenues of approximately $10 billion. The 
company is headquartered in Kingsport, Tennessee, USA, and employs 
approximately 14,500 people around the world. For more information, visit

About Redress
Redress is a pioneering Hong Kong based NGO working to reduce textile waste and 
promote environmental sustainability in the fashion industry. Through its 
dynamic programs, Redress works directly with designers, brands, manufacturers, 
industry professionals, educational organizations and consumers to promote 
innovative models and drive growth toward a new circular economy for fashion. 
For more information visit

Editorial Contact: 
Laura Mansfield, APR 
The Tombras Group 
+1 (865) 599.9968 

SOURCE: Eastman