Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, September 09 2019 - 06:21
Arçelik Calls For Industry to Lead on Plastic Waste at IFA 2019
BERLIN, Sep.9, 2019 /PRNewswire-AsiaNet/

Arcelik's IFA keynote announces a raft of innovations to benefit consumers and 
the environment, calling for cross industry collaboration to increase the 
adoption of sustainable technologies that tackle some of the biggest 
environmental issues the world is facing

Arcelik, parent company to 12 leading home appliance brands, including two of 
Europe's largest, Beko and Grundig, announced at IFA 2019 its commitment to 
make its microfiber filtering technology available to competitors in the home 
appliances industry. The landmark announcement was made by Arcelik CEO Hakan 
Bulgurlu during his keynote address.

The company has developed the world's first washing machine with a built-in 
synthetic microfiber filtration system, which is planned to be rolled out in 
market in 2020. More than one million of fibers are flushed down the drain and 
end up in the oceans after every single washing load. These microfibers are 
then swallowed by fish and other marine animals and have now found their way 
into our food chain. The new technology will block 90% of microfibers from 
entering the water sources, with the filtration box located in the detergent 
drawer filtering the water before discharge.

In his keynote speech Arcelik CEO Hakan Bulgurlu called for closer industry 
partnerships and is ready to share its new cutting edge technology for the 
greater good. Bulgurlu asserted that humanity faces a global crisis by damaging 
and destroying the environment at a quicker rate than it can regenerate itself. 
"As a company with a global footprint, with products and services in 146 
countries, we made it our mission to do everything within our power to make a 
change as time is running out in the fight against environmental disasters, 
most importantly climate catastrophe. That's why we believe creating a value 
through reducing the environmental damage that we are causing as an industry is 
a key opportunity we should seize" Bulgurlu said.

Purpose-driven businesses will always outperform their peers 
Bulgurlu stated that consumers are not only actively looking for products that 
address these global and environmental issues — they are willing to pay more 
for them too. "This reaffirms the idea that purpose-driven businesses will 
always outperform their peers in the long term. At Arcelik, we are committed to 
building purposeful brands and strive to differentiate ourselves with products 
and technologies that endorse sustainability as we focus on efficient use of 
resources and circular economic solutions, such as the microfiber filtration 
technology. This technology is one of the most important innovations to come 
out of Arcelik and it has the potential to create far-reaching and significant 
change in our world. We have made significant investments in R&D and we are 
keen on working together with NGOs, universities and other stakeholders to 
expand this project," said Bulgurlu to the audience at IFA on September 7, 
while inviting home appliances companies to adopt and embrace this technology.

Washing Machine Tub
The company has also developed a washing machine tub made of recycled PET 
bottles. A total of 25 million PET bottles (250 tons of plastic) were recycled 
into washing machine tubs; thus saving 5.7 million kWh energy and preventing 
885 tons of CO2 emissions. This product innovation is already on the market.

Bio Fridge
The bio fridge is another company innovation and is made with Bio-Based 
Plastics, Bio-Based Polyurethane insulation material and Bio-Based composites 
made of food residue. By increasing the endurance of materials from soy, 
eggshells and corn, the carbon footprint of this bioplastic is 80% lower than 
conventional plastics used today. 

Recycled fishing nets
Efforts are also being made to reduce marine pollution through the use of 
materials from recycled fishing nets. 640,000 tons of fishing nets and lines 
are lost every year, and this equipment will continue to trap marine animals 
for many decades to come. By upcycling these old nets together with waste 
textile fibers, Arçelik creates a nylon-based composite material with 
mechanical strength and thermal resistance, which is used in oven parts. By the 
end of 2018, 65 tons of this waste material had been reclaimed and repurposed, 
and the aim is to continue expanding the initiative. Products that contain 
recycled fishing nets are already on the market.

Solar fridge
Alongside this, Arcelik have focused its R&D efforts around the core belief 
that technology should be available to all by announcing its new Solar Fridge. 
This new product addresses the electricity crisis that many countries around 
the world still face. The off-grid refrigerator runs on solar power. Powered by 
DC instead of AC, it has a lower carbon footprint and higher efficiency than 
conventional refrigerators. Switching from alternating current to direct 
current could mean lower energy costs, higher energy efficiency and reduced 
food spoilage. The product will be ready for serial production early next year.

IFA 2019 Hakan Bulgurlu keynote speech: 

Founded in 1955, Arçelik has operations in the durable consumer goods industry 
with production, marketing and after-sales services. Arcelik offers products 
and services in 146 countries with its 30,000 employees, 23 different 
production facilities in 9 countries (Turkey, Romania, Russia, China, South 
Africa, Thailand, Pakistan, India and Bangladesh), 35 sales and marketing 
companies all over the world and with its 12 brands (Arçelik, Beko, Grundig, 
Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, 
Altus) Arcelik is listed on Istanbul Stock Exchange.


SOURCE: Arcelik