Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, October 18 2019 - 22:16
AsiaNet
The Bicester Village Shopping Collection Champions the Future of Fashion
NEW DEHLI, October 18, 2019, /PRNewswire-AsiaNet/--

This October, Bicester Village has joined forces with The British Fashion 
Council (BFC) for a second year to open the BFC Designer Pop-Up. Bicester 
Village is one of the UK's leading luxury shopping destinations and is the 
founding member of The Bicester Village Shopping Collection; the BFC is a 
not-for-profit organisation that champions British fashion in the global 
fashion economy.

The Bicester Village Shopping Collection comprises 11 award-winning 
destinations in Europe and China, each providing a luxury environment where 
discerning guests can discover a unique mix of fashion, food, and art presented 
against a backdrop of unrivalled hospitality. A visit to one of the Villages 
transforms an ordinary day out into an extraordinary shopping experience. The 
Collection is home to more than 1,300 boutiques, with each Village playing host 
to the world's most revered international and local fashion and lifestyle 
brands offering savings of up to 60% on the recommended retail price.

The BFC Designer Pop-Up features 30 British designers who represent the best 
creative and innovative talent in the UK. The exclusive pop-up is open until 
27th October, providing guests to Bicester Village with a rare opportunity to 
explore, try and buy items from this exceptional edit of designers, many of 
whom do not otherwise have a bricks and mortar presence. 

The Bicester Village Shopping Collection is widely recognised as the best 
performing shopping centre portfolio (full price and off price) in the world in 
terms of known sales per square metre. In 2018, 42 million guests from all 
around the globe visited the 11 destinations, with more than a third of sales 
in Europe generated by visitors from outside the EU. Just as Bicester Village 
is located 46 minutes from London by train, other members of The Bicester 
Village Shopping Collection are also conveniently positioned within easy reach 
of Europe and China's most important gateway cities enabling culture-seeking 
travellers the convenience of an unforgettable day out during their travels. 
Neighbouring cities to the 11 Villages include London; Paris; Shanghai; 
Brussels; Milan; Barcelona; Madrid; Dublin; Antwerp; Cologne; Dusseldorf; 
Munich; Frankfurt; and Suzhou.
 
The Designer Pop-Up includes breakthrough prodigies such as Grace Wales Bonner, 
Camilla Elphick and Phoebe English, as well as established brands such as 
Erdem, Hillier Bartley, Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper 
London, Preen by Thornton Bregazzi, Racil and Sophia Webster. 

Guests can directly support the fledgling designers with every purchase, as all 
30 designers will receive 100% of their sales profits, thanks to Bicester 
Village's pledge to allow free-of-charge trading within its BFC pop-up. Last 
year's talents benefited from the Collection's global audience, with sales of 
over £100,000 during a ten-day trading period, helping these young creatives 
achieve commercial success and expand their international presence.

Following the success of the partnership, in 2020 the pop-up will open at one 
of the Villages within The Bicester Village Shopping Collection in China. The 
pop-up is just one in a range of initiatives that demonstrates The Bicester 
Village Shopping Collection's commitment to the future of the global fashion 
industry. 

ABOUT THE BICESTER VILLAGE SHOPPING COLLECTION
The Bicester Village Shopping Collection is the 11 distinctive destinations 
across Western Europe and China, within reach of many of the world's most 
important cities: London, Paris, Shanghai, Milan, Barcelona, Madrid, Brussels, 
Antwerp, Cologne, Düsseldorf, Munich, Frankfurt, and Suzhou. The Collection, by 
Value Retail, is unique in its unprecedented brand mix, beautiful settings, 
cultural richness, remarkable service and savings on the recommended retail 
price of up to 60%. Each Village plays host to the world's most revered fashion 
and lifestyle boutiques, and each one offers extraordinary experiences and 
hospitality for the world's most discerning guests. Discover more at 
www.TheBicesterVillageShoppingCollection.com 

ABOUT BRITISH FASHION COUNCIL
The British Fashion Council (BFC) was set up in 1983 to promote British fashion 
internationally and co-ordinate this promotion through fashion weeks, 
exhibitions and showcasing events. The BFC now supports designers beginning at 
college level and extending to talent identification, business support and 
showcasing schemes to help British designer businesses develop their profiles 
and businesses globally and promote British fashion and its influential role in 
Britain and London. The BFC Colleges Council offers support to students through 
its Foundation, BA and MA scholarships, links with industry through design 
competitions and Graduate Preview Day. Talent identification and business 
support schemes include BFC/Vogue Designer Fashion Fund, BFC/GQ Designer 
Fashion Fund and NEWGEN, which includes womenswear, menswear and accessories. 
The BFC also runs and owns charities including the BFC Fashion Arts Foundation, 
the BFC Fashion Trust and the BFC Education Foundation. Showcasing initiatives 
and events include London Fashion Week, London Fashion Week Men's, LONDON show 
ROOMS, International Fashion Showcase, London Fashion Week Festival and the 
annual celebration of creativity and innovation in the fashion industry: The 
Fashion Awards.

ABOUT BUSINESS OF RETAIL
A partnership between the British Fashion Council and The Bicester Village 
Shopping Collection, the Business of Retail mentorship programme is offered to 
a group of alumni from the British Fashion Council's owned initiatives and 
charities, including the BFC/Vogue Designer Fashion Fund and the BFC Fashion 
Trust, together with a selection of established British brands. The programme 
gives these designers a new retail landscape, business development expertise 
and global exposure, assisting them in taking the crucial steps to establishing 
themselves on the global stage. As part of the partnership, the 2019 BFC 
Designer Pop-up will provide these designers with exposure to over 450,000 new 
customers in three weeks, enabling them to trade free of charge and to receive 
100% of their respective sales. The 2018 boutique generated sales in excess of 
£100,000 in 10 days for participant designers. 

The 2019 line-up includes: Erdem; Mary Katrantzou; Emilia Wickstead; Rejina 
Pyo; palmer//harding; Phoebe English; and Mother of Pearl.   

Photo - https://mma.prnewswire.com/media/1012760/BFC_Bicester_Village.jpg
Photo - https://mma.prnewswire.com/media/1012770/BFC_Diane_Bresson.jpg
Video - https://mma.prnewswire.com/media/1012769/BV_POPUP.mp4

SOURCE: The Bicester Village Shopping Collection
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