Country for PR: United States
Contributor: PR Newswire New York
Friday, October 25 2019 - 00:02
BCA Research Reveals New Brand Identity And Marks Its 70th Anniversary
MONTREAL, Oct. 25, 2019 /PRNewswire-AsiaNet/ --

BCA Research ( 
), the world's largest provider of independent global macro research, today 
unveiled a new brand identity coinciding with its 70th anniversary. Signature 
to the new brand are a trademarked tagline and refreshed logo, both of which 
cement the firm's role as the go-to independent global macro investment 
research provider for asset managers, wealth managers, enterprise and 
institutional investors. 

Logo -  

The new tagline, Shape Your Conviction(TM), reflects the value add that BCA 
Research delivers to its clients on a daily basis. With a team of over 60 
independent researchers across the world – the largest in the industry – and an 
unparalleled depth and breadth of global macro research, BCA Research allows 
clients to make sense from the noise throughout their investing process. 

The refreshed logo features a signature alpha symbol, identifying BCA Research 
as brand focused on investment research. The alpha also represents BCA 
Research's unique approach of providing clients with investable market actions 
based off original macroeconomic insights. 

"BCA Research is celebrating its 70th anniversary and a brand refresh was a 
must," said Bashar AL-Rehany, BCA Research CEO. "For our clients, the breadth, 
depth and quality of research will continue to be delivered in the same way, 
but they will visually experience a brand that best reflects who we are." 

BCA Research's rebrand was led by Chris Ciompi, Chief Marketing Officer at BCA 
Research. Immediately after joining in August 2018, Ciompi launched an internal 
band audit and conducted over 50 interviews with researchers, sales and C-suite 
executives. BCA Research tasked Nashville, Tennessee based design agency Perky 
Bros with brand visualization. 

"The defining characteristic of BCA Research is a composer brand archetype, a 
hybrid of explorer, creator and sage elements," said Mr. Ciompi. "That reflects 
what we do each and every day – through a fiery, collaborative process, we 
compose original macro insights that lead to investment conclusions for our 
clients. We have never wavered from that goal over the past 70 years, and our 
new brand reflects our commitment and conviction that we will continue to do so 
for the next 70."   

To learn more about BCA Research, click here ( 
), and to watch the brand video, click here ( 

About BCA Research

BCA Research is the leading independent provider of global investment research. 
Since 1949, BCA Research's mission has been to shape the level of conviction 
with which our clients make investment decisions, through the delivery of 
leading-edge analysis and forecasts of all the major asset classes and 
economies. The firm maintains a head office in Montreal, with local offices in 
London, New York, San Francisco, Hong Kong, Sydney, Cape Town and São Paulo.

Media Contact: Hod Klein, BCA Research,

SOURCE  BCA Research