Country for PR: United States
Contributor: PR Newswire New York
Tuesday, November 19 2019 - 01:02
Ned Davis Research Announces New Brand Identity to Celebrate Its 40th Anniversary
VENICE, Florida, Nov. 18, 2019 /PRNewswire-AsiaNet/ --

Ned Davis Research (NDR) ( 
), a global provider of independent investment research insights, tools and 
solutions, today unveiled a new brand identity coinciding with its 40th 
anniversary. Signature to the new brand are a trademarked tagline and refreshed 
logo, both of which cement the firm's weight of the evidence and 360-degree 
approach which build up to market insights.

Logo -  

The new tagline, See the signals. Avoid mistakes (TM), represents NDR's 
360-degree approach which combines fundamental, sentiment, macro and technical 
research and analysis. In a world full of bull and bear media hype, NDR 
provides a more complete investment picture for its clients by providing 
research from the macro to the micro. 

The refreshed logo retains NDR's signature bull/bear caricatures, as today's 
investing environment continues to suffer from the same news hype and hysteria. 
As such, NDR's global team of over 35 investment research specialists continue 
to calm investors by putting into practice the founding principle established 
by Ned Davis in 1980: Making money is more important than being right. Today, 
NDR's concise commentary, proprietary indicators and model portfolios are 
sought out by pensions, hedge funds, sovereign wealth funds, private banks, 
wealth managers and enterprise.  

"As NDR approaches its 40th anniversary we felt that a refreshed brand look was 
in order," said Bashar AL-Rehany, Executive Chairman of Ned Davis Research. 
"It's been over a decade since we last updated our branding, and we're pleased 
to reintroduce NDR to asset managers, asset owners and wealth managers."

"Our rebrand effort reflects NDR's spirit of continuous improvement and 
creating a better client experience," said Brian Frohn, Managing Director of 
Ned Davis Research. "Our clients will continue to receive the same investment 
commentary and robust investment tools and solutions, and we believe our new 
look reflects the best of NDR's global team." 

NDR's rebrand was led by Chris Ciompi, Chief Marketing Officer at Ned Davis 
Research. Immediately after joining in August 2018, Ciompi launched an internal 
band audit and conducted over 25 interviews with researchers, sales and C-suite 
executives. NDR tasked Nashville, Tennessee based design agency Hart & Vine 
with brand visualization. 

"The defining characteristic of Ned Davis Research is a codebreaker brand 
archetype, a hybrid of explorer, sage and ruler types," said Mr. Ciompi. "That 
culture of being data-driven and independent was true when Ned established the 
firm in 1980, and it still rings true today." 

To learn more about Ned Davis Research, click here ( 
), and to watch the brand video, click here ( 

About NDR

Ned Davis Research (NDR) uses the weight of the evidence and a 360-degree 
approach to build up to market insights. When we say "evidence," we mean 
processing millions of data series to fuel a historical perspective, build 
proprietary indicators and models, and calm investors in a world full of 
bull/bear news hype and hysteria.  We believe that no client is too big or too 
small to benefit from NDR's insights.

In 1980, Ned Davis founded a new investment research group based on his 
fundamental belief that making money is more important than being right.  
Today, we are widely recognized for concise commentary and unbiased views.  NDR 
is headquartered in Venice, Florida, with offices in Atlanta, Boston, Chicago, 
San Francisco, London and Hong Kong.

Media Contact: Hod Klein, Ned Davis Research,

SOURCE: Ned Davis Research (NDR)