Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, November 26 2019 - 01:58
FOX Bet Becomes an Official Partner of the Philadelphia 76ers
PHILADELPHIA, Nov. 26, 2019 /PRNewswire-AsiaNet/ --

 - Mobile Sportsbook Is First Online Sports Betting Brand to Strike a Deal With 
an NBA Franchise

 - Fans in PA and NJ Can Receive $20 Towards First Bet

FOX Bet today announced that it has joined forces with one of the most 
innovative and forward-thinking franchises in the NBA, the Philadelphia 76ers, 
the first deal of its kind with an NBA franchise. 

FOX Bet, the sports betting brand between FOX Sports and The Stars Group, is 
already an Authorized Gaming Operator of the NBA. The new agreement will build 
awareness of its brand and app via the 76ers traditional, digital and social 
media assets, custom home game promotions, exposure on courtside and LED 
signage, and more. Under the agreement, FOX Bet will also present near-live 
game replays on 76ers Twitter, and will become the Presenting Partner of the 
76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team's 'hype 
video' played on the scoreboard leading into the fourth quarter of its home 

"To have the opportunity to tie the FOX Bet brand to one of the most iconic 
sports franchises in NBA history is absolutely thrilling," said Robin Chhabra, 
Chief Executive Officer, FOX Bet. "This agreement connects us with an extremely 
passionate local fanbase in a unique way. We are proud to be associated with 
the 76ers franchise as they kick off what I'm sure will be a successful 2019-20 

Capitalizing on a successful brand launch in September, this multiplatform deal 
allows FOX Bet to develop a deeper connection to 76ers fans in the Philadelphia 
area, furthering its mission to bring its customers closer to the sports and 
teams they love. 

"FOX Bet has masterfully honed its unique brand positioning in the US; an 
experienced, longstanding European sportsbook, a savvy media company, and now 
an affiliation with the 76ers that further endears its brand and product to the 
Philadelphia, Pennsylvania and New Jersey market and sports community," said 
Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer. 
"Recognizing the passionate 76ers fan base, FOX Bet and our team look forward 
to amplifying a multi-tiered activation approach by creating dynamic, digital 
content and continuing to drive engagement with our brand, team and league."

In celebration of the agreement, FOX Bet customers in Pennsylvania and New 
Jersey will see special offers and promotions in the early part of this NBA 
season. In particular, fans in Pennsylvania and New Jersey who download and 
register for the FOX Bet sportsbook app will receive $20 toward their first 
wager. Fans may download the FOX Bet sportsbook app by CLICKING HERE - []. 

Media may CLICK HERE - [] to 
download still images of FOX Bet in-game brand exposure on signage at 76ers 
home games, and examples of FOX Bet-branded posts made on 76ers social media 

About FOX Bet

FOX Bet is an online and mobile sportsbook developed through a first-of-its 
kind national media and sports wagering partnership in the United States 
between The Stars Group Inc. (Nasdaq: TSG)(TSX: TSGI) and FOX Sports, a unit of 
Fox Corporation (Nasdaq: FOXA, FOX). The FOX Bet online and mobile sportsbook 
brings sports fans closer to the games they love by integrating regulated 
real-money sports wagering with interactive and content rich programming, 
including expert commentary and insights from some of the nation's most 
celebrated sports commentators and analysts.

About the Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the National 
Basketball Association, having won three World Championships, earning nine 
trips to The Finals and making 49 playoff appearances over 70 seasons. The 
Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment 

About The Stars Group

The Stars Group is a provider of technology-based product offerings in the 
global gaming and interactive entertainment industries. Its brands have 
millions of registered customers globally and collectively are leaders in 
online and mobile betting, poker, casino and other gaming-related offerings. 
The Stars Group owns or licenses gaming and related consumer businesses and 
brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, 
BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, and Sky Poker, as well as 
live poker tour and event brands, including the PokerStars Players No Limit 
Hold'em Championship, European Poker Tour, PokerStars Caribbean Adventure, 
Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and 
PokerStars MEGASTACK. The Stars Group is one of the world's most licensed 
online gaming operators with its subsidiaries collectively holding licenses or 
approvals in 22 jurisdictions throughout the world, including in Europe, 
Australia, and the Americas. The Stars Group's vision is to become the world's 
favorite iGaming destination and its mission is to provide its customers with 
winning moments. 

Cautionary Note Regarding Forward Looking Statements and Other Information

This news release may contain forward-looking statements and information within 
the meaning of applicable securities laws. Forward-looking statements can, but 
may not always, be identified by the use of words such as "anticipate", "plan", 
"continue", "estimate", "expect", "may", "will", "intend", "could", "might", 
"would", "should", "believe", and similar references to future periods or the 
negatives of these words and expressions. These statements are based on 
management's current expectations and are subject to a number of risks, 
uncertainties, and assumptions. Examples of these statements include, but are 
not limited to, statements regarding the partnership referenced in this news 
release. There can be no assurance that actual results will not differ 
materially from those expressed or implied in forward-looking statements. Undue 
reliance should not be placed on forward-looking statements. Please refer to 
The Stars Group's most recent annual information form and annual and interim 
financial statements and management's discussion and analysis for more 
information about the factors, assumptions and risks that may apply to The 
Stars Group's forward-looking statements. Each forward-looking statement speaks 
only as of the date hereof, and The Stars Group undertakes no obligation to 
correct or update any forward-looking statement, whether as a result of new 
information, future events or otherwise, except as required by applicable law.


Eddie Motl, FOX Bet

Lara Toscani, HB Sports & Entertainment

Source: FOX Bet