Country for PR: China
Contributor: Xinhua News Agency
Thursday, November 28 2019 - 14:25
Sanya launches the Mascot for the Sixth Asian Beach Games 2020 -- Hello, Yaya!
SANYA, China, Nov. 28, 2019 /Xinhua-AsiaNet/ --

The mascot for the Sixth Asian Beach Games 2020 ("ABG 2020"), which is a lively 
Eld's deer called Yaya, was officially unveiled on November 28, 2019, local 
time, a day marking the one-year countdown to the thrilling event, according to 
the Sixth Asian Beach Games Organizing Committee (SABGOC) Media Center. 

The design concept of the mascot is inspired by the close bond between Hainan 
and the Eld's deer, which is an indigenous animal reputed as "Elves of Hainan 
Island" and a Class I Key Protected Species in China. Deer, which sounds like 
"LU" (good fortune) in Mandarin, has always been an auspicious element in 
traditional Chinese culture. A beautiful love story "the deer looking back" is 
widely spread among Li ethnic minority people, helping Sanya earn the nickname 
as a "deer city". Both the intriguing story and the Eld's deer are well-known 
icons of Sanya. The 3D personalized Eld's deer, which is friendly, adorable and 
dynamic, embodies the harmonious coexistence between human and nature, thus 
becoming the ideal carrier to promote the vision of ABG 2020 in hosting a green 

The mascot is named "Yaya", a name associated with both Sanya and Asia, 
symbolizing the dynamic, interconnected and interdependent relationship among 
Sanya, Asia and other parts of the world. The idea of having a running Eld's 
deer for the mascot stems from close observation of the deer's living habit, 
and the mascot best represents the bravery, pioneering spirit, confidence and 
determination of Hainan people in accelerating the development of pilot free 
trade zone and free trade port with Chinese characteristics. By integrating the 
image of an Eld's deer and modern beachwear, the mascot fully reflects the 
appeal of beach sports and Sanya as a fashionable city. Yaya raises its left 
thumb up, exhibiting the absolute confidence of the host city in staging a 
"trendy, green, fantastic and magnificent" Asian Beach Games, as well as the 
great pride of 9 million Hainan people in building a beautiful homeland. 
Wearing clothes with Li people's totems, Yaya as an incarnation of cultural 
confidence highlights the unique charm of the host city and helps promote local 
culture. The heart-shaped pattern on Yaya's nasal tip symbolizes friendly 
greetings extended by the host city to friends all over the world, as well as 
an open invitation to people across Asian countries and regions in building a 
harmonious and prosperous Asia.

On the day when the mascot is unveiled, mascots in motion are on display in the 
form of dynamic video, allowing general public to take a quick glimpse of 17 
participating sports of ABG 2020. 

Source: SABGOC Media Center

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   Caption: Yaya, the mascot for the Sixth Asian Beach Games 2020