Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, November 29 2019 - 19:16
Steelcase Unveils Flex Collection Across Asia-Pacific
SYDNEY, Nov. 29, 2019/PRNewswire-AsiaNet/--

Line of award-winning furniture and accessories, working in tandem with 
Microsoft Surface Hub 2S and Steelcase Roam, gives teams control to adapt 
spaces on demand.

Steelcase(R) Flex -- an integrated collection of furniture and accessories 
designed to meet the needs of modern teams and their changing activities -- has 
now been unveiled to markets across Asia Pacific. The collection, honoured with 
Gold in Best of NeoCon for Furniture Collections for Collaboration(, 
was designed to work in tandem with Steelcase(R) Roam(TM) Mobile Stand and 
easy-to-hang wall mounting system made for the Microsoft Surface Hub 2S. 
Available in Australia and across the region now, these new workplace solutions 
will create dynamic team neighborhoods which can be adapted on demand.

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As organisations strive for growth and innovation, teams need to quickly 
generate new ideas and solve complex problems. According to Steelcase's global 
research -- conducted in Australia, France, Germany, Japan, UK and US -- 
team-based work is on the rise as people now spend 54% of their time working 
with others, and the nature of teamwork has fundamentally shifted to become 
more interdependent, fast-paced and fluid. Today's high-performing teams are 
"hyper-collaborative" and have embraced agile and design thinking methodologies 
to help them move faster and stay more closely connected to their customers. 
These practices require rapid shifts between diverse activities.

What Teams Need

Teamwork used to be like running a relay where members work in parts with 
coordinated hand-offs in between. However, today's "Hyper-collaborative" teams 
are constantly moving projects back-and-forth -- more akin to a soccer or 
basketball team. This means that each player must work collaboratively in order 
to complete the task at hand. "Despite this dramatic change, most fixed 
workplaces are still designed to support a more linear work process. Teams need 
to be empowered to adapt their spaces for group and individual needs on demand. 
Flex was designed to support solo tasks whilst also seamlessly transitioning 
between different work modes without breaking the flow," said Samantha Giam, 
Product Marketing Director, Steelcase Asia Pacific.

Steelcase(R) Flex Collection

Starting in 2017, Steelcase researchers observed the daily activities of 
creative and high-tech teams globally. They found that these teams had become 
frustrated with their rigid facilities, and had hacked their offices around in 
a futile attempt to improve their space -- reclaiming territory with makeshift 
barricades, repurposing everyday objects to create places for group work, and 
covering walls and ceilings with sticky notes to share information and ideas.

These high-performing teams inspired the Steelcase Flex Collection, which 
includes moveable desks, tables, markerboards, carts, screens and accessories. 
Wheels, directional rollers and glides make all the elements easy to move. 
Anyone can easily reconfigure its elements and adjust boundaries and screens to 
provide the right amount of privacy for both team and individual needs.

"To collaborate and work in new ways, teams need the flexibility to change how 
and where they work. Steelcase Flex Collection has been designed to deliver 
just the right amount of control to individuals and teams, allowing people to 
reconfigure their spaces in a matter of minutes. Each piece works well on its 
own, but -- just like a strong team -- they work better together," said Giam.

New Research: Teams Are Struggling 

Steelcase's global research, conducted to understand the broader needs of 
hyper-collaborative teams around the world, found that 90% of workers believe 
working with others is essential to creating new and better ideas. People who 
work in teams are positive about collaboration activities overall, but also 
feel their workplaces and technologies don't fully support their new ways of 
working. The study revealed that most environments do not support 

--70% of people are still trying to collaborate in traditional fixed conference 
--68% say they struggle to stay focused amid distractions; and 
--62% of people are unable to move their furniture to support changing 
activities, while the majority would like this feature. 

Collaborate Anywhere

Steelcase Flex Collection seamlessly integrates with Steelcase(R) Roam(TM), 
winner of Best of NeoCon Gold in the Technology-Integrated Solutions category(, 
giving workers the freedom to collaborate virtually anywhere. Made for the 
Microsoft Surface Hub 2S, Steelcase(R) Roam(TM) Mobile Stand and easy-to-hang 
wall mounting system give people the freedom to collaborate wherever their 
ideas take them.

Steelcase Flex Collection and Steelcase(R) Roam(TM) are available in Australia 

Discover how Steelcase Flex can be configured to support different types of 
teams by visiting

About Steelcase Inc.

For 107 years, Steelcase Inc. has helped create great experiences for the 
world's leading organisations. Our family of brands includes Steelcase(R), 
Coalesse(R), Designtex(R), PolyVision(R), AMQ(TM), Smith System(R), 
Orangebox(R), and Turnstone(R). Our comprehensive portfolio of furniture and 
technology products is designed to help people reach their full potential and 
support social, economic and environmental sustainability. We are globally 
accessible through a network of channels, including over 800 Steelcase dealer 
locations. Steelcase is a global, industry-leading and publicly traded company 
with fiscal 2019 revenue of $3.4 billion. 

SOURCE  Steelcase Inc.

Image Attachments Links:


   Caption: Steelcase Flex Collection includes moveable desks, tables, 
markerboards, carts, screens and accessories, allowing users to easily 
reconfigure its elements and adjust boundaries to provide the right amount of 
privacy for both team and individual needs.