Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, November 29 2019 - 22:17
Xinhua Silk Road: China's Dongfeng Motor steps forward in going global
BEIJING, Nov. 29, 2019 /PRNewswire-AsiaNet/ --

Chinese automobile manufacturer Dongfeng Motor Corporation (DFM) has recently 
held the event of Dongfeng Brand Night and AX4, AX7 and SX6 Launch Ceremony in 
Lima, capital of Peru.

During the Brand Night in Peru, Dongfeng Motor displayed the unified brand 
image with a full range of representative passenger car models and received 
orders on site. Taking the opportunity of this event, Dongfeng Motor focuses on 
the key markets integration and brand promotion, which is expected to boost its 
overseas regional marketing.

As an excellent brand with 50 years of history, Dongfeng Motor is a well-known 
automobile manufacturer in China and one of the Fortune Global 500, enjoying 
high brand awareness and reputation both at home and abroad.

Suffering the recent steepening slump in sales of the auto industry, Dongfeng 
Motor sold 2.572 million vehicles and exported 55,380 vehicles in the first 
three quarters of 2019, which generally outperformed the China's auto market. 
So far, Dongfeng Motor has exported to over 80 countries and regions with its 
export volume increasing year by year.

In recent years, Dongfeng Motor has actively participated in the Belt and Road 
construction and explored new overseas markets under the guidance of its global 
marketing strategy. As a well-known Chinese auto brand to practice the Belt and 
Road Initiative globally, Dongfeng Motor has attracted responses from a large 
number of global partners, which comprehensively promoted the global influence 
and reputation of China's automobile industry.

In June 2018, Dongfeng Team won the 2017-2018 Volvo Ocean Race championship in 
Netherlands. At the following press conference themed "Belt and Road, with 
You", Dongfeng delivered vehicles to its cooperation partner SMT from Belgium.

During the 2019 Shanghai International Automobile Industry Exhibition, Dongfeng 
Motor held the Overseas Distributors Conference 2019 in Shanghai, themed "Drive 
Your Dream". According to Dongfeng Motor's new overseas mid-term business plan 
and regional marketing plan released at the conference, the company has set 
three goals: achieving overseas sales of 300,000 units, establishing five 
overseas vehicles assembly bases and creating more overseas star products by 

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Photo -
(Caption: Dongfeng Brand Night held recently in Peru)

SOURCE: Xinhua Silk Road Information Service

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   Caption: Dongfeng Brand Night held recently in Peru