Country for PR: China
Contributor: Xinhua News Agency
Tuesday, December 03 2019 - 14:30
Yili Integrates Premium Resources in New Zealand to Service Global Consumers
AUCKLAND, New Zealand, Dec. 3, 2019 /Xinhua-AsiaNet/--

Now it is easy for people to buy Ambrosial yoghurt in Singapore and Burma's 
supermarkets and convenience stores; 14 flavors of Joyday ice cream are popular 
in Indonesia. These delicious and novel products launched in Southeast Asian 
markets in recent years come from Yili Group, the first dairy enterprise in 
Asia. Careful consumers in Southeast Asia are beginning to find that Yili's 
entry into the region has provided a wide choice of delicious products on the 

Pooling premium global quality resources to better serve consumers is not only 
an important goal of Yili's international development, but also its significant 
action to build the "World Integrally Sharing Health". In recent years, Yili's 
frequent investments in New Zealand, the world-famous source of top milk has 
drawn attention from all over the world. 

Since 2013, Yili has started to make a forward-looking layout in New Zealand by 
developing multi-level cooperation with the country in the areas of industrial 
operation, investment mergers and acquisitions, innovative research and 
development, and sustainable development. Yili Oceania Production Base, with an 
investment of 3 billion RMB, is one of the largest integrated dairy production 
bases in the world. The products from the base, such as Satine New Zealand pure 
milk and PRO-KIDO Ruihu infant formula milk powder, are favored by consumers 
and have been a bright spot at this year's China International Import Expo.

On November 30, Zhang Jianqiu and the Chinese economic and trade delegation 
visited the Yili Oceania Dairy Production Base. At the previous New 
Zealand-China Business Council Forum, Yili delivered its positive signal to 
join global partners in promoting human health. Zhang Jianqiu, executive 
president of Yili Group, chairman unit of the China and New Zealand Business 
Council, said Yili will remain committed to strengthening practical cooperation 
with New Zealand business community, for purposes of supplying a steady source 
of high-quality dairy products originated from New Zealand to consumers around 
the world, thus realizing the dream of "World Integrally Sharing Health". 

The climate and geography make it difficult for the dairy industry to develop 
in Southeast Asia, but with the improvement of health awareness, increasingly 
more consumers in this region opt for dairy products. Located in the South 
Pacific Ocean, New Zealand boasts high-quality milk resources, and its dairy 
production scale leads the world; The population of 650 million contributes a 
dairy product consumption growth rate of more than 10% per annum, which makes 
Southeast Asia an important emerging market for the global dairy industry. How 
to effectively sell the abundant milk of New Zealand to the Southeast Asia is 
an important opportunity for the industry. 

Yili has brought healthcare food to the Southeast Asian market and made 
contributions to its economic growth and people's livelihood in a longer-term. 
In the course of development, Yili is committed to the localization development 
strategy, vigorously taps and cultivates local talents, and has created more 
than 800 jobs in Thailand. In Indonesia, its factory construction plans are 
progressing steadily and are expected to be completed and put into operation 
next year, including cooperation with local milk sources, which will generate 
more jobs and tax. Yili continued to ramp up investment in Southeast Asia, so 
that Southeast Asia's dairy industry will enter the fast track of development. 

For a long time, Yili has taken innovation as a key driver of enterprise 
development, and put forward the development concept of "no innovation, no 
future" to promote the innovation and development of the global dairy industry. 
It leads the "SINO-U.S. Food Wisdom Valley" project in the United States, 
upgrades the R&D center to an innovation center in Europe, and establishes the 
Yili Oceania Innovation Center in New Zealand. In October, Yili's SABL yoghurt 
won the "Best Yoghurt Innovation of the Year" at the 6th Dairy Asia Pacific 
Summit 2019. The continuous accumulation of innovative achievements is the 
evidence of the success of Yili's innovation strategy. 

Economic globalization is a must and win-win cooperation is the trend. As a 
vital global consumer market, Southeast Asia will play an increasingly 
important role in the Yili's global layout. Now, Yili is actively working with 
all sectors in Southeast Asia to adopt the concept of global operation and 
localization management, and share the development results with the local. 
Focus on the future, Yili, with a sincere and inclusive attitude, will promote 
the cooperation of the whole industrial chain to be comprehensive and in-depth, 
and form synergy in resources, markets, innovation and other aspects for joint 
building of a "Global Health Ecosphere".

Source: Yili Group

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   Caption: Yili Group Oceania Dairy Limited appeared at the CIIE