Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, December 09 2019 - 09:00
Inspired by Advanced Technology - Powered by Haute Parfumerie, F1(R) Launches Their Exciting New Fragrance Brand Using 3D Printed Art
LONDON, Dec. 9, 2019 /PRNewswire-AsiaNet/ --

Designer Parfums and F1(R) have chosen the stunning backdrop of the last race 
of the decade, the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019, to 
introduce the new fragrance brand - inspired by the excitement, passion, 
technology and dynamism of Formula 1(R) - which will go on sale next year.

This daring project is a fusion of art, technology, design and limitless 
olfactive creativity.

Ellie Norman, Director of Marketing & Communications, Formula 1 said: "We are 
extremely excited to be working with Designer Parfums to unveil our new 
fragrance collection. The unique fragrances and bespoke F1 inspired bottles 
embody the dynamic qualities of the sport, and are planning to launch the full 
collection early next year."

Driven by excellence, exacting precision and advanced technology, legendary to 
Formula 1(R), they have started out on a unique journey to tell the evocative 
story of Formula 1(R) through fragrance. 

"We are leveraging the sport's heritage and principles to build a unique 
fragrance brand that merges a highly legitimate approach to the perfume world 
with the core values of Formula 1.  Being the first fragrance brand to utilize 
3D printing is a huge achievement, and we look forward to pushing this even 
further in future years when we will offer consumers the ability to create 
their own customized designs," said Dilesh Mehta, Designer Parfums Chairman & 

The advanced engineering of Formula 1(R), organic lines and principles of form, 
provides a richness of references for visionary designer Ross Lovegrove who 
designed the three 3D printed works of art to mark the launch of the 
collection. 3D printing was considered to be the obvious and only route to 
emulate and embody the spirit of F1.

Fans should be prepared to expect the unexpected as they get to experience the 
bespoke fragrances for the first time and witness what's to come from the truly 
unique collection in 2020.
Ross's designs include:


Based upon principles of form created from flow, the lines embrace the inner 
core that contains the heart of the design. Acting as a sensual protection 
similar to how the cars structure surrounds and protects the driver with 
anatomic precision.

3D printed 


Derived from the evolving organic lines of the cars aerodynamic design, this 
conception is proof that the physics of natural forces in unison with advanced 
materials can produce a new form of technological bio aesthetic for the 21st 

3D Printed Blasted Titanium


A space frame as an exoskeleton with layers that suspend the inner flask inside 
a 3D printed geometry that is strong, and references the engineering of 
advanced innovative structures.

3D printed 

Suspended in these first-ever limited edition 3D prints we discover the beating 
heart of the project - a collection of five exquisite fragrances from the world 
of Haute Parfumerie. 

In creating the F1 Haute Perfumery collection, Designer Parfums have worked 
with the most advanced perfume houses in the world to create an audacious 
collection of fragrances that are as well-crafted and carefully engineered as 
an F1 car. Master Perfumers have taken their inspiration from the exciting, 
energetic and dynamic world of F1 - fusing next generation raw materials with 
timeless fragrance structures to create a range of scents that are as thrilling 
as the race itself.

I - Bracing bergamot and lemon crystallise with freshness against a verdant 
back drop of nashi leaves with the silvery, metallic quality of pink pepper and 
elemi.  A breezy wave of mineral ambroxan races through the composition, 
creating a weightless body emboldened by the innovative, daring character of 
akigalawood. A modern take on classic woods, given a metallic twist.

II - A seamless cohesion of refreshing citrus and the vibrancy of pink pepper 
represents the symbiotic relationship between the car and the track, racing 
towards a contradictory salty accord and deep, black patchouli and leather, a 
novel twist on leather, with inimitable accords of burning rubber and rain on 
salty asphalt.

III - An aerodynamic composition that races with a fiery blend of Madagascan 
cinnamon and Calabrian bergamot - two intense materials working in tandem to 
power a warm and energetic contrast of metal pepper and tonka bean. A unique 
salty accord brings an innovative, dynamic element that makes a classic style 
entirely new. An elegant modernisation of amber, made intense through spices 
and dark woods.

IV - A cavalier and confident fragrance that boasts a daring cocktail of spice, 
where the heat of black pepper melds with the coolness of juniper, creating a 
courageous sense of contrast. In the heart, the intoxicating depth of narcissus 
is tempered by the soft, mineral quality of orris, seamlessly transitioning to 
a rich, masculine base featuring a fusion of sleek leather and golden 
Tonkalactone. An audacious re-interpretation of Fougere.

V - A thrilling aromatic built around a champagne accord that represents the 
prismatic spray of bubbles gleaming from the top spot on the podium. The 
sparkling, effervescent opening of citrus notes are energised by the electric 
zing of timut pepper, leading to luminous and fresh geranium, lightened by the 
elegance of violet leaf and contrasted by the rich, woody facets of sandalwood 
and ambrocenide. The thrill of celebration captured within a vibrant and 
energetic aromatic.

Priced up to $10,000, the limited edition works of art, with the collection of 
five interchangeable fragrances have been showcased at the FORMULA 1 ETIHAD 
AIRWAYS ABU DHABI GRAND PRIX 2019 from 29th November - 1st December 2019.  For 
further details or to register interest please visit 


From April 2020, the fragrances will start reaching retailers globally. This 
time designer Ross Lovegrove utilises the latest digital light synthesis 3D 
printing technology, creating an intricate and stunning technopolymeric resin 
based exoskeleton to house the fragrance bottle. 
$250 RRP available at select retail.

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Source: SA Designer Parfums Ltd