Country for PR: United States
Contributor: PR Newswire New York
Tuesday, January 07 2020 - 19:15
CleverTap Presents "Inspiring Women" Video Series
MOUNTAIN VIEW, California, Jan. 7, 2020 /PRNewswire-AsiaNet/ --

-- User Engagement and Retention Leader Shines Light on Women Technology 
Leaders in Leading Up to International Women's Day

CleverTap ( 
), a leading AI-powered customer lifecycle and user retention platform, is 
celebrating the success of women leaders in technology with "Inspiring Women," 
) a new interview-based video campaign. Running through International Women's 
Day ( 
) on March 8, 2020, the series will highlight the stories, journeys, setbacks, 
and learnings of thirteen of today's women leaders in marketing, showcasing 
their accomplishments to encourage and inspire other up-and-coming professional 
women. The first interview of the series features Heather Redling, head of 
marketing at LEGOLAND Dubai, and can be found on the CleverTap website ( 
) starting today.

Logo - 

In recent years, strides have been made in relation to women empowerment, but 
much effort is still needed. International Women's Day is observed annually on 
March 8 with a goal of elevating the awareness of equality, providing an 
opportunity to reflect on gender equality while advocating for women 
everywhere. "Inspiring Women" presented by CleverTap aims to empower women in 
technology through impactful videos launching weekly leading up to 
International Women's Day. 

"According to a recent report by PwC ( 
), only five percent of women in technology are in leadership roles," said 
Almitra Karnik, head of marketing, CleverTap. "The tech industry can do more to 
support, encourage and motivate women in leadership. 'Inspiring Women' is one 
small step that allows us to celebrate women leaders in our present while 
inspiring women leaders of our future."

The CleverTap "Inspiring Women" series aligns with the 2020 IWD initiative -- 
"an equal world is an enabled world" -- and is focused on building a 
gender-equal world through celebrating women's achievements, raising awareness 
against prejudice and acting for equality. Featuring interviews from 
visionaries leading the charge in the marketing realm, including their 
journeys, career paths, and insights on the current state of the industry, the 
video series includes: 

-   Heather Redling, Head of Marketing, LEGOLAND Dubai 
-   Olga Andrienko, Head of Global Marketing, SEMrush 
-   Puma Virji, Senior Manager Global Engagement, Microsoft 
-   Meera Iyer, Chief Marketing Officer, 
-   K Sudha, Vice President - Client Leader, MindShare 
-   Mohita Nagpal, Vice President of Marketing, Hiver 
-   Namrata Balwani, Speaker, Marketing, Digital, Customer Experience Head, 
Digital Transformation Lead, Startup Mentor, Visiting Faculty

-   Claire Drumond, Content Strategist Lead, Atlassian 
-   Kriti, Founder and CEO, DUbeat 
-   Amy Bishop, Owner and Digital Marketing Consultant, Cultivative 
-   Shafika Houcine, Group Director Digital, Channels at Etisalat
-   Almitra Karnik, Head of Marketing, CleverTap 
-   Benu Aggarwal, President and Founder, Milestone, Inc.

New interviews will be posted weekly on the CleverTap website at ( 
) where viewers can share commentary and post questions.

About CleverTap 
CleverTap is the leading customer engagement and retention platform that helps 
brands maximize user lifetime value. Over 8,000 consumer brands around the 
world, including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, 
and Gojek trust CleverTap to help them improve user engagement and retention 
thereby growing long term revenue. CleverTap is backed by leading venture 
capital firms including Sequoia India, Tiger Global Management, Accel, and 
Recruit Holdings, and operates out of San Francisco, Seattle, London, 
Singapore, and Mumbai. For more information, visit ( 
) or follow them on LinkedIn ( 
) and Twitter ( 


Charles Orlando 

Dana Gomez  
Walt & Company  

SOURCE CleverTap