Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, January 20 2020 - 04:00
L'OCCITANE Launches Ecosystem Restoration Fund
GENEVA and SYDNEY, Jan. 20, 2020 /PRNewswire-AsiaNet/--

L'OCCITANE Group today announced the creation of a fund to support ecosystems 
that are severely affected by natural disasters, such as the devastating fires 
in the Amazon and Australia. Determined to protect biodiversity for future 
generations, the L'OCCITANE Ecosystem Restoration Fund aims to respond to 
climate emergencies on an ad hoc basis. The fund will be financed by a 
voluntary internal donation campaign among L'OCCITANE's shareholders. 

Sensible sustainable thinking is at the heart of L'OCCITANE. Since its creation 
in 1976, L'OCCITANE is firmly committed to reducing its environmental impact 
throughout the entire value chain and has devoted company resources to 
respecting the biodiversity in the South of France and Burkina Faso. The 
L'OCCITANE's sustainable ingredients department and the L'OCCITANE Foundation, 
created in 2006, have been actively involved in conserving local plant species 
and establishing long-term partnerships with producers based on shared values, 
as well as using local supply channels, preserving traditional skills and 
supporting local communities. Adopting a holistic approach, the Group involves 
all stakeholders in this mission, for example by raising awareness among 
employees and customers.

Alongside these ongoing efforts, L'OCCITANE seeks to be able to respond to 
environmental disasters as they unfold. The Group has pledged to set up a 
support fund of €400,000 to help finance long-lasting projects dedicated to the 
regeneration of severely damaged ecosystems. €200,000 will be donated as an 
immediate contribution to tree-planting and agroforestry schemes to help 
restore Australia's landscape over the next 10 years. The projects will be 
carefully chosen by the L'OCCITANE Foundation, together with the company's 
agricultural engineers and its operational teams in Australia. With this, 
L'OCCITANE deepens its commitment to its existing global tree-planting 
initiative in partnership with PUR Projet.

Reinold Geiger, CEO of the L'OCCITANE Group, said: "We are truly shocked and 
saddened to see the devastation from the recent fires that have destroyed 
beautiful landscapes, native wildlife and communities in different parts of the 
world. As responsible business leaders, we cannot just sit back and watch. We 
need to do our part to help rebuild a healthy ecosystem for the sake of the 
generations to come."

For more information about the L'OCCITANE Group, please visit:

For more information about the L'OCCITANE Foundation, please visit:

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Source: L'OCCITANE Group