Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, February 12 2020 - 11:00
MGID Make Only 100% Viewable Native Advertisements Billable
NEW DELHI, Feb. 12, 2020 /PRNewswire-AsiaNet/ --

MGID, the global pioneer in native advertising, has announced it will only 
charge buyers for 100% viewable native advertising placements, as well as 
content recommendation widgets, using the Media Ratings Council (MRC) Viewable 
Ad Impression Measurement Guidelines as its viewability criteria.

The viewability guidelines [ 
] are "intended to provide guidance for the measurement of viewable impressions 
that supplement existing IAB Measurement Guidelines for display advertising and 
digital video advertising." With the aid of these industry standards, MGID can 
offer its clients viewability pricing on native ad formats, including content 

According to the MRC, an ad impression can be classed as viewable when 50% of 
an ad's pixels remain in the viewable space of the browser window or on an 
in-focus browser tab. The length of time the ad is in the viewable space of the 
browser is also used to establish the viewability of an impression. MGID is 
already fully compliant with the MRC, so it will go an extra step in offering 
its clients a 100% native ad viewability guarantee over the MRC standard. 

Sergii Denysenko, Chief Executive Officer at MGID Global, commented: "We strive 
to offer high-quality native content recommendations and advertisements, and 
this is supported by our 100% viewability billing model. For media buyers, we 
ensure they only pay for the ads that have been viewed, rather than impressions 
or accidental clicks. Furthermore, fewer impressions counted will result in 
higher bids for publishers, hence a higher CPM; therefore it is a win-win for 
the native ecosystem."

About MGID: 

MGID is a pioneer in native advertising and marketing solutions, offering 
brands, agencies and publishers a performance-driven network for the real-time 
buying, selling and management of native ads. Having launched its smart widget 
technology for accelerated mobile pages, MGID's award-winning global network 
services thousands of publishers with billions of content recommendations every 
day. The company's innovative technology, customer service-centric team and 
performance-driven philosophy contribute to the consistent delivery of quality 
and highly relevant end-user experiences. This results in increased traffic, 
engagement and revenue for its advertisers and publishing partners. Founded in 
2007, MGID's headquarters are in Los Angeles, with additional offices in Europe 
and APAC.

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