Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, February 13 2020 - 19:38
Share The Love To Show The Love - NSW's Tourism Recovery Campaign With Heart
SYDNEY, Feb. 13, 2020 /PRNewswire-AsiaNet/ --

The recovery of NSW's tourism industry from the effects of drought and 
bushfires is in everyone's hands with Destination NSW launching its new 
marketing campaign, Now's The Time To Love NSW. 

Inspired by the outpouring of global support and recovery initiatives 
responding to the recent bushfires, the social media-led marketing campaign 
will utilise user-generated content to restore the image of NSW and its top 
holiday offerings. 

Getting involved is simple; book a trip to New South Wales and in addition to 
exploring the capital of Sydney, home to world-class icons, attractions, dining 
and entertainment, further extend your visit and explore the charming country 
towns and vibrant cities of regional NSW. 

From riding horseback through outback plains, taking some R&R in wine country, 
hiking through rainforests and national parks and indulging in the local 
produce the state has to offer, there's no shortage of things to see and do in 
Australia's number one holiday destination. 

Destination NSW Acting Chief Executive Officer Stephen Mahoney says the 
campaign is the first phase of a two-year recovery plan focusing on getting 
domestic and international visitors excited about holidaying in Sydney and NSW. 

"We have been so inspired and encouraged by the global outpouring of love in 
response to the bushfires and this recovery campaign leverages that support to 
show the world how truly special NSW's experiences and destinations are," Mr 
Mahoney said. 

"NSW communities really need a break, and we can help by taking a trip soon 
within the state and inspiring others to do the same by sharing our experiences 
on social media." 

How to join the #LoveNSW movement: 

1.  Book a trip to NSW 
2.  Capture a photo in an iconic and inspiring NSW location, framed by your
    hands in a heart shape 
3.  Share the photo on social media with the hashtag #LoveNSW 

Campaign images are here 
Destination video, images and editorial are at the Destination NSW Content 
Library (

About Destination NSW 

Destination NSW is the lead NSW Government agency for the State's tourism and 
major events industry and is responsible for devising and implementing 
strategies to grow the State's visitor economy. Our particular focus is driving 
tourism and acquiring and developing major sporting and cultural events for 
Sydney and regional NSW. In addition, Destination NSW is the major investor in 
Business Events Sydney with the aim of securing more international conventions, 
incentive travel reward programs, corporate events and exhibitions. 

About Now's The Time to Love NSW 

Now's The Time to Love NSW is a socially-led marketing campaign and part of the 
first phase of the NSW Government's Tourism Recovery package developed by  
Destination NSW to encourage visitation to NSW. Now's The Time To Love NSW 
builds on and complements Tourism Australia's Here This Year domestic tourism 
campaign and is funded by both State and Federal investments. 

SOURCE  Destination NSW

Image Attachments Links:


   Caption: Nows The Time To Love NSW_hashtag


   Caption: NowsTheTimeToLoveNSW_2020_Sydney_Mrs Macquarie's 


   Caption: NowsTheTimeToLoveNSW_2020_Coffs Harbour_Emerald