Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, February 17 2020 - 22:50
Mystifly Announces Launch of New Generation Airline Retailing & Shopping API Platform
SINGAPORE, Feb. 17, 2020 /PRNewswire-AsiaNet/ --

    Mystifly, the leading Global Airfare Shopping and Retailing Marketplace, 
announces the launch of their new-generation airline retailing and shopping API 
platform 'Airline Shopping and Retailing Hub (ASR1.0)'. With the introduction 
of Branded Fares feature & supporting ancillary product sales, this API 
platform is a one-stop-shop for all airline shopping needs for travel 
intermediaries. ASR1.0 combines Low Cost Carriers and Full Service airline 
retailing into a single API platform.

    Over the years, airline's offerings were restricted around a seat selling 
approach that led to price-driven competition and commoditising the airline's 
offerings and making each airline offering indistinguishable from the 
competition product. Limitation of a seat-centric approach on account of the 
intermediary distribution platforms also meant online travel resellers lacking 
the ability to offer diverse fare choices with ancillary services to their 
travellers. Mystifly bridges this gap with Branded Fares in their Airline 
Content Distribution and Merchandizing platform 'Airline Shopping and Retailing 
Hub (ASR)1.0'. With ASR1.0, Mystifly also enables NDC & OneOrder capability 
airlines to offer their content effectively to travel resellers.

    The platform's offering benefits travellers with more itinerary options, 
more upgraded fares, and more flight services with convenience to compare the 
options at once place. Travel intermediaries can now help travellers 
personalise their travel by adding other ancillary services to their cart which 
increases profits and drives airline brand loyalty. Over 20 large global 
airlines have joined this retailing revolution and with more airlines in the 

    "Over a decade, Mystifly has grown to be a thought leader in the airline 
retailing industry. With this enhancement, we want to address industry's 
current distribution limitations and ensure a transparent shopping experience. 
We believe that the efforts taken to enhance our Airfare offerings will benefit 
our travel partners to create better experiences for their travellers and drive 
brand loyalty for forward looking airlines," said Rajeev Kumar, CEO of Mystifly.

    About Mystifly: 
    Founded in 2009, Mystifly ( is a B2B Global Airfare 
Marketplace offering airfares & airline retailing capability from 750+ IATA and 
non-IATA airlines, including 180+ LCCs. Mystifly's Value Hub Marketplace, core 
to its future strategy, augments air retailing initiatives including NDC, One 
Order and NewGen ISS bringing distribution, fulfilment, and payment into a 
single platform. Mystifly's suite of products empowers over 2,500 global online 
travel intermediaries. 
    LinkedIn: /company/mystifly (
    Twitter: /MystiflyWorld (

    Media Contact: 
    Name: Jyothi P S (Manager – Marketing) 
    T: + 91-80-67046000 


    Source: Mystifly