Country for PR: United States
Contributor: PR Newswire New York
Wednesday, February 26 2020 - 12:00
CleverTap Names Julie Simon Vice President of Marketing for Asia-Pacific Region
SINGAPORE, Feb. 26, 2020 /PRNewswire-AsiaNet/ --

- B2B Industry Veteran to Spearhead Go-To-Market Strategy and Regional 

CleverTap ( 
), the leading AI-powered customer lifecycle and user retention platform, today 
announced that Julie Simon will join the company as vice president of marketing 
for Asia-Pacific. In this newly-created role, Simon will lead all aspects of 
marketing for APAC, including go-to-market strategy, digital marketing, partner 
marketing, and branding and awareness programs. 

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"As CleverTap continues its aggressive global expansion strategy, bringing on a 
marketing executive with extensive experience in the Asia-Pacific region is of 
paramount importance," said Sunil Thomas, co-founder and CEO, CleverTap. "Julie 
has a proven record of setting up high-performing marketing teams, establishing 
a strong regional presence, and creating and executing programs that drive 
measurable, repeatable revenue streams. I'm looking forward to her 
contributions in 2020 and beyond." 

Simon is a respected marketing leader with over 16 years of experience leading 
teams to surpass ambitious sales objectives across geographically dispersed 
territories. She offers extensive experience in exceeding organizational and 
sales objectives with a focus in APAC regions, as well as developing and 
driving scalable marketing plans that support the growth of businesses. Most 
recently, Simon served as head of marketing, APAC for Temenos, and has 
previously held marketing roles at Quadient and Neopost. Simon earned her 
master's degree in International Business Development, Marketing from EM 
Strasbourg Business School in France. Simon's appointment is part of 
CleverTap's aggressive global expansion strategy following the completion of a 
$35M Series C funding round led by Tiger Global Management and Sequoia India. 
The company is using part of the funds to fuel team growth across Asia, the US, 
Latin America, and Europe.  

"CleverTap is a forward-thinking company that is entering an exciting stage of 
growth," said Julie Simon, vice president of marketing, APAC, CleverTap. "I'm 
looking forward to building a strong go-to-market strategy and driving programs 
that assist digital-first organizations with their engagement and retention 

CleverTap helps digital-first brands maximize the value of their mobile apps by 
personalizing customer experiences using real-time behavioral data and 
predictive modeling. CleverTap is used daily by many of the world's leading 
marketers, across multiple industries including food tech, finance, e-commerce, 
media/entertainment, travel, ticketing, and transportation. Over 8,000 mobile 
apps from companies including Vodafone, Star, Sony, Discovery Kids, ESPN, 
Fandango, Cleartrip, and Disney Hotstar are currently optimized using 
CleverTap, driving over $2 billion in incremental revenue. The platform reaches 
more than one billion mobile devices. 

About CleverTap 
CleverTap is the leading customer engagement and retention platform that helps 
brands maximize user lifetime value. Consumer brands around the world 
representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, 
Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user 
engagement and retention thereby growing long term revenue. CleverTap is backed 
by leading venture capital firms, including Sequoia India, Tiger Global 
Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, 
Calif. with offices in Amsterdam, Singapore, Dubai, and Mumbai. For more 
information, visit ( 
) or follow us on LinkedIn ( 
) and Twitter ( 


Charles Orlando        Phyllicia Gan  
CleverTap              Mutant Communications  
424-425-4384           +65 9720 0841

SOURCE  CleverTap