Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, February 26 2020 - 20:00
Volvo Launches Four New Trucks by Stacking Them On Top of Each Other in Spectacular Film — Complete with President On Top
GOTHENBURG, Sweden, Feb. 26, 2020 /PRNewswire-AsiaNet/ --

Volvo Trucks' latest launch film has reached new heights. To demonstrate the 
power and strength of its four new vehicles, Volvo built a colossal 15-metre, 
58-tonne truck tower, stacking its four new trucks on top of one another. 
Adding to that, they stood president Roger Alm on top.

Volvo launches four new trucks by stacking them on top of each other in 
spectacular film — complete with President on top
To view the Multimedia News Release, please click:

In the truck industry, releasing one truck is a huge project. But releasing 
four at the same time is almost unheard of. When renewing the entire range of 
heavy duty trucks, Volvo Trucks went for a different approach. 

The unusual film is set in the dead of night and starts by showing the truck 
tower as a huge monolith glowing in the distance. As it moves forward, we see 
wolves in the foreground and catch a glimpse of a female driver. As the film 
reaches its climax, complete with smoke and lighting effects, we see that the 
man standing on top of the truck tower is actually Volvo Trucks' president 
Roger Alm.

See the film "Volvo Trucks - The Tower feat. Roger Alm" 
( )

The release of the film comes one day ahead of the official launch of the heavy 
duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and 
Volvo FMX. The four trucks represent about two thirds of Volvo Trucks' 

"This is our biggest launch ever at Volvo Trucks. They will have a huge impact 
on our customers' profitability and ability to compete both for business and 
the best drivers. I´m used to being on top of things, but for me, shooting the 
truck tower was definitely an unusual day at work. And let's just say I have a 
certain respect for heights. I´m a down to earth guy," said Roger Alm, 
president of Volvo Trucks.

The film was shot in late 2019 on a testing ground outside Volvo's hometown of 
Gothenburg, Sweden. Both the truck tower and the majority of the visual effects 
are real, including the smoke and lights, which a behind-the-scenes film 

"It took about a month to design and build the tower and make sure it was safe 
to drive. Essentially, this was made possible thanks to the sturdy construction 
truck, the Volvo FMX, and its new 38-tonne bogie being able to carry the weight 
of the others. But it also required a steady speed and course, accomplished by 
the Volvo Dynamic Steering technology and a skilled truck driver", said Markus 
Wikström, engineer at Volvo Trucks and part of the engineering team behind the 

Click here to see the behind the scenes film (

For more information, please visit the Volvo Trucks website and social media 

LINK to high resolution images. 

Press images and films are available in the Volvo Trucks image and film gallery 

About Volvo Trucks

Volvo Trucks provides complete transport solutions for professional and 
demanding customers, offering a full range of medium to heavy duty trucks. 
Customer support is secured via a global network of dealers with 2,100 service 
points in more than 130 countries. Volvo trucks are assembled in 14 countries 
across the globe. In 2019 approximately 131,000 Volvo trucks were delivered 
worldwide. Volvo Trucks is part of Volvo Group, one of the world's leading 
manufacturers of trucks, buses, construction equipment and marine and 
industrial engines. The Volvo Group also provides complete solutions for 
financing and service. Volvo Trucks´ work is based on the core values of 
quality, safety and environmental care.

Photo - 

For further information, please contact:

Jan Strandhede, Media Relations Director, Volvo Trucks
Phone: +46-31-66-00-00

Source:  Volvo Trucks