Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, May 21 2020 - 19:36
Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media
HONG KONG, May 21, 2020 /PRNewswire-AsiaNet/ --

The new capability is available as part of Cision Impact in the Next Generation 
Communications Cloud 

Cision, today, announced significant improvements to their industry leading 
Impact solutions. The new features allow granular reporting of true-reach at an 
individual article-level, enabling communicators to better identify journalists 
and publications, craft more relevant stories, conduct market research, and 
measure their efforts using the same performance benchmarks as owned and paid 
media. The data- which is available for millions of publications- is now 
included in Cision Impact, Cision's industry-leading audience and attribution 

Learn more about article-level data and the benefits for PR professionals 

Photo -
Better Understand Earned Audiences with Cision Impact

Photo -
Track earned media article views, day over day

Photo -
Understand which publications drive the largest readership

Logo -

Experience the interactive Multichannel News Release here:

Article-level data, which builds on exclusive audience and attribution 
technology, enables communicators to precisely understand which journalists and 
publications perform best with their target audiences. By combining article 
readership with audience demographic, firmographic, and engagement data, 
communicators can adopt a data-driven, systematic approach to their PR and 
comms functions. 

"Cision continues to add unique and innovative new solutions to our 
award-winning end-to-end communications platform. Cision Impact article-level 
audience data helps PR professionals to build a more effective media strategy 
and measure earned media success," said Brendon O'Donovan, Head of Global 
Product Marketing at Cision. "From targeting journalists and crafting campaigns 
to measuring pickup and coverage, article-level data can be leveraged at every 
stage of the communications workflow, and we're thrilled to provide this new 
offering to our customers."

Cision's article-level viewership data provides:

-Data-Driven Outreach: Focus efforts on the journalists who move the needle. 
Understand which publications, journalists, and articles drive the largest 
readership to inform media relations strategies. 

-Competitive Intelligence: Track competitors' earned media coverage, and 
understand their audiences, the journalists that influence them, and benchmark 
against their performance. Gain valuable insights into the efficacy of their 
earned media campaigns and use your competitors' strengths to your advantage. 

-Industry Analysis: Discover new ways to engage your industry. Research key 
topics and monitor industry trends. Identify emerging journalists and prominent 
publications to better understand your industry's sphere of influence. 

-Content Performance: Rely on validated viewership data and finally retire UVPM 
and potential reach. Demonstrate validated article reach, benchmark message 
resonance, and optimize earned media campaigns. 

-Crisis Mitigation: Accurately evaluate risk. Identify the most influential 
voices during a crisis to quickly gauge, react, and lessen the harm.

Article-level data is now available in the Next Generation Communications Cloud 
for all Cision Impact customers. To learn more, please visit

About Cision

Cision Ltd. is a leading global provider of earned media software and services 
to public relations and marketing communications professionals. Cision's 
software allows users to identify key influencers, craft and distribute 
strategic content, and measure meaningful impact. Cision has over 4,800 
employees with offices in 24 countries throughout the Americas, EMEA, and APAC. 
For more information about Cision's award-winning products and services, 
including the Cision Communications Cloud®, visit and follow 
Cision on Twitter @Cision. To support PR and communications professionals 
during this difficult time, Cision has compiled these free COVID-19 PR 

Media Contact:
Karine Siu
Regional Marketing Manager, APAC


Image Attachments Links:


   Caption: Better Understand Earned Audiences with Cision Impact


   Caption: Track earned media article views, day over day


   Caption: Understand which publications drive the largest readership