Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, May 27 2020 - 19:46
Herbalife Nutrition Survey Reveals Asia Pacific Consumers Turn to Social Media for Nutrition Information, But Prevalence of Online Myths Prevents Accurate Nutrition Knowledge
HONG KONG, May 27, 2020 /PRNewswire-AsiaNet/ --

Less than a quarter of Asia Pacific consumers scored passing marks in a general 
nutrition knowledge quiz, with only four in 10 expressing strong confidence in 
their personal nutrition knowledge 

Premier global nutrition company, Herbalife Nutrition, today released findings 
from its Asia Pacific Nutrition Myths Survey 2020, which revealed that social 
media was the most frequently used source of nutrition information among Asia 
Pacific consumers. While close to seven in 10 (68%) use social media on a 
monthly basis to retrieve information related to nutrition, the prevalence of 
nutrition misinformation and myths online was found to be the top barrier 
preventing consumers from gaining accurate nutrition knowledge.


To garner a better understanding of the level of nutrition knowledge among Asia 
Pacific consumers and uncover some of the more commonly-believed nutrition 
myths among consumers today, Herbalife Nutrition conducted the Asia Pacific 
Nutrition Myths Survey 2020, with 5,500 respondents from markets including 
Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, 
Singapore, Taiwan, Thailand and Vietnam in March 2020.

In a general nutrition knowledge quiz administered together with the survey, 
less than a quarter (23%) of the respondents answered half or more of the 
questions correctly. Not only did this point to the overall low levels of 
nutrition knowledge among consumers in the region, the survey also revealed 
that less than four in 10 (38%) consumers expressed strong confidence in their 
personal nutrition knowledge.

"With the myriad of nutrition information sources and the prevalence of 
nutrition myths, it is more challenging than ever for consumers to obtain 
accurate information, and differentiate nutrition facts from fiction. 
Consumers' low scores in the nutrition general knowledge quiz further 
underscore the importance of obtaining accurate knowledge from credible 
sources," said Stephen Conchie, Senior Vice President and Managing Director, 
Asia Pacific, Herbalife Nutrition. "With insights from this survey, we want to 
uncover some of the key nutrition information gaps, and help close these gaps 
to empower consumers with the nutrition knowledge they need to achieve their 
desired health outcomes."

Social Media: The Most Frequently Used, Least Trusted Source of Nutrition 

When consumers were asked about the sources they use to retrieve 
nutrition-related information:
-68% said that they make use of social media; 
-64% go to their friends and family; and 
-59% turn to media publications and websites at least once a month.

Although social media was the most frequently used channel, consumers expressed 
lowest levels of confidence in its credibility to provide accurate nutrition 

-Only three in 10 (30%) consumers expressed strong confidence in the accuracy 
of information retrieved from social media; 
-However, more than seven in 10 (72%) said they have strong confidence in the 
accuracy of information retrieved from healthcare professionals, and 
-Over half (54%) expressed strong confidence in the accuracy of information 
retrieved from nutrition companies.

When it comes to the usefulness of the nutrition information sources, less than 
half of the consumers (48%) said that the information retrieved from social 
media was very or extremely useful. Instead, consumers find the nutrition 
information retrieved from healthcare professionals (74%), nutrition companies 
(60%), as well as media publications and websites (53%) to be more helpful for 

Online Misinformation and Myths: Top Barrier to Gaining Accurate Nutrition 

While more than seven in 10 (72%) Asia Pacific consumers said that it was very 
or extremely important to be educated with proper and accurate nutritional 
knowledge, only three in 10 (27%) admitted that they are well informed in the 
area of nutrition. Key barriers include: 

-Prevalence of nutrition misinformation and myths available online (40%); 
-Lack of nutrition information from government websites and health authorities 
(16%); and 
-Lack of nutrition information from healthcare professionals (16%).

Bridging the Nutrition Knowledge Gaps in Asia Pacific

With healthcare professionals and nutrition companies being seen as the most 
credible sources of nutrition information, this revealed a need for both 
parties to do more to empower consumers with the information and tools they 
need to reap the full benefits of good nutrition.

From the survey, the majority of Asia Pacific consumers (65%) expressed strong 
interest in receiving nutrition advice from healthcare professionals to improve 
their well-being, and more than four in five (83%) want to receive more 
proactive nutrition advice from them. As such, a collective effort by the 
government, healthcare institutions and the nutrition industry would be more 
effective in educating consumers on the basics and benefits of good nutrition, 
to help them along on their journey towards healthy living.

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people's lives 
with great nutrition products and a proven business opportunity for its 
independent distributors since 1980. The Company offers high-quality, 
science-backed products, sold in over 90 countries by entrepreneurial 
distributors who provide one-on-one coaching and a supportive community that 
inspires their customers to embrace a healthier, more active lifestyle. Through 
the Company's global campaign to eradicate hunger, Herbalife Nutrition is also 
committed to bringing nutrition and education to communities around the world. 

For more information, please visit

Source Herbalife Nutrition Asia Pacific

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   Caption: Key findings of Herbalife Nutrition "APAC Nutrition Myths Survey"