Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, May 28 2020 - 03:45
Jumeirah Al Naseem in Dubai Becomes First Hotel in the World to Receive Prestigious Bureau Veritas Safeguard Label
DUBAI, United Arab Emirates, May 28, 2020 /PRNewswire-AsiaNet / --

Five-star resort meets stringent health, safety and hygiene standards defined 
by the global leader in testing, inspection and certification 

Label to be used publicly to reassure guests and give them confidence in their 

Jumeirah's wider hotel portfolio also undergoing the rigorous certification 

Guests staying at Jumeirah Al Naseem in Dubai can be assured of the highest 
hygiene standards after the five-star resort was awarded Bureau Veritas' 
Safeguard label – the first hotel in the world to receive the prestigious 

Bureau Veritas – a world leader in testing, inspection and certification 
services – has developed detailed checklists with global health, safety and 
hygiene specialists to ensure that procedures in place for the resumption of 
operations meet local and international regulations, as well as recognised best 

Remote and field audits are carried out to ensure protective measures are 
implemented efficiently, with the label awarded if all requirements are met. 
Bureau Veritas provides reassurance to customers with a dedicated global 
website showing all the labelled entities approved by auditors - 

Jumeirah Group has implemented a series of protective measures in its hotels 
around the globe, designed to keep guests and colleagues safe. These include 
usage of protective masks, daily temperature checks and extensive hygiene 
training for all colleagues, strict social distancing across all areas of the 
hotel including beaches, pools and gyms (when open), tripling fresh air in 
public areas, sanitisation fogging – up to three times a day depending on 
footfall – and strict lift etiquette to ensure guests are travelling alone.  

In guest rooms, housekeeping vigorously clean and aerate every day and provide 
sanitising and hygiene amenities including mask, gel and wipes. Pillows and 
duvets undergo a thermal hygiene process while pillow and mattress protectors 
are changed after each checkout. Rooms are left vacant for three days after 
each stay as an additional safety measure and, where this is not possible due 
to high occupancy, the room undergoes a complete sanitisation fogging process.  

Exceptional dining experiences also feature additional precautionary measures, 
including full restaurant sanitisation before each service, buffets redefined 
as á la carte, table distancing and hygiene amenities placed on each table for 
guests to utilise.  

José Silva, Chief Executive Officer of Jumeirah Group, said: "The safety of our 
guests and colleagues has always been our utmost priority. We have a 
long-standing relationship with Bureau Veritas, working with them since 2018 to 
oversee our HACCP certification for food safety and implementing health, safety 
and environment compliance audits globally. The current situation requires us 
to go even further to validate the protective measures in place and achieving 
the Bureau Veritas Safeguard Label is an important step in restoring confidence 
and demonstrating our commitment to operate our hotels to the highest global 
standards. Jumeirah Al Naseem is the first hotel in the world to receive the 
Safeguard Label, and we will be working closely with Bureau Veritas over the 
coming weeks to certify our wider portfolio."

Marcel Hochar, Senior Vice President Middle East and Central Asia for Bureau 
Veritas, said: "For almost 200 years, Bureau Veritas' mission has been to shape 
a world of trust. Adapting to the current crisis, we have developed the 
Safeguard label to certify that appropriate safety standards, training and 
cleaning protocols are achieved to allow businesses in general and the 
hospitality sector in particular, to re-commence operations with confidence. 
With this label, we have the ability to address the new expectations of our 
society in terms of health and safety."

He added: "We are very proud to be associated with Jumeirah Group in its 
proactive endeavor to make a difference for guests and demonstrate its 
readiness to receive them in a healthy and safe environment."

For full details of all protective measures being taken by Jumeirah Group visit 


About Jumeirah Group:  

About Bureau Veritas:


SOURCE: Jumeirah Group