Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, June 05 2020 - 12:00
Olive Oils From Spain Highlights Sustainability on World Environment Day
TOKYO, June 5, 2020, /PRNewswire-AsiaNet/--

World Environment Day is the most renowned date for celebrating biodiversity 
and sustainability. Decreed by United Nations, since 1974 
[ ], it 
has been celebrated every year on 5 June with the aim of engaging governments, 
businesses, and citizens to focus their efforts on a pressing environmental 

In Japan, sustainability is expected to become one of the policy priorities 
addressed by businesses and governments. In accordance with the Sustainability 
Development Goals (SDGs) set by the United Nations, the Japanese government has 
adopted an Action Plan to accelerate its implementation. Japanese consumers' 
purchasing behavior is changing as indicated by the Sustainable Purchasing 
Behavior Survey for Consumers conducted by Hakuhodo in 2019. According to this 
survey, 81 percent of the respondents did not want to purchase products that 
have a negative impact on the environment. 

It is worth mentioning that European Olive Oil is one of these sustainable 
products that helps to increase biodiversity and meets all the requirements to 
be considered as an environmental friendly product. Olive Oil is the fruit of 
know-how forged for millennia around the Mediterranean, aimed to all those who 
seek to incorporate into their daily diet healthy elements that, in addition, 
guarantees of food safety and sustainability.

The Olive Oil World Tour (, a campaign promoted 
by Olive Oils From Spain with the support of the European Union, explains some 
of the main reasons why olive oil is a sustainable product that takes care of 
the planet:
  - The olive grove is one of the great allies against climate change. For 
every kilo of greenhouse gas generated during the production, the olive tree 
can fix 10 kilos of these gases in the soil and in the tree itself. 
  - The olive is the leading crop of organic production in Spain and  a farming 
system that sums to 450,000 hectares throughout Europe. 
  - With 2.5 million hectares, the olive tree is the largest humanized forest 
in Spain, an unique ecosystem, which highlights its diversity of birds. 

The olive tree forests are a living, organic and sustainable ecosystem. This 
has been demonstrated by the project LIFE OLIVE ALIVE 
[ ], an initiative in collaboration 
with the European Commission to increase profitability in olive farming by 
restoring biodiversity. After the analysis of 40 olive groves in Andalusia, 165 
species of birds of up to 119 different genera were found. Up to 58 species of 
ants have been detected; more than one hundred species of bees, as well as 549 
types of herbaceous plants and 137 woody plants. 

On a significant date like the one we're celebrating today, this and other 
projects are expected to serve as a government recommended agricultural policy 
model, while encouraging consumers making purchasing decisions to take account 
of sustainability factors of production. Because you must not forget that by 
cooking with olive oils, you not only take care of yourself and your family, 
but also of the planet.

Photo - 

SOURCE: Olive Oils from Spain