Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, June 22 2020 - 19:00
Spielwarenmesse eG Asks Trade and Industry About the Crisis
NUREMBERG, Germany, June 22, 2020 /PRNewswire-AsiaNet/ --

- Current mood among visitors and exhibitors

- Creating new work models and communication channels

The Spielwarenmesse in Nuremberg attracts around 65,000 buyers and retailers 
and 2,800 manufacturers every year. To gauge how they are dealing with the 
global Covid-19 pandemic and its consequences, Spielwarenmesse eG, who 
organises the leading industry event, has conducted a representative survey 
among both visitors and exhibitors. 1,810 trade visitors from 42 countries and 
548 companies from 48 countries took part in the survey which was carried out 
in spring.

Spielwarenmesse eG has conducted a survey among visitors and exhibitors who 
attend the annual Spielwarenmesse on how they are dealing with the global 
crisis. The creation of innovative working models and new communication 
channels are just two of the significant findings.

On the visitor side, the questionnaire was completed by the management of 
various trading formats, the majority of whom operate both a bricks-and-mortar 
shop and an online store. Many of them have succeeded in creating new sales 
channels, ensuring continued access for their customers despite the Covid-19 
pandemic. These include existing online stores (43.9%), newly created online 
stores (9.1%), delivery services (22.8%), collection from the store (14.4%), 
initiatives by local shops (7.1%) and new forms of customer communication 
(18.3%), such as telephone and email, Messenger services, social media and 
online advertising.

Despite the ingenuity and creativity of the retail trade, the crisis has had a 
significantly negative impact on business. The current situation has forced 
45.6% of shop owners to implement reduced working hours, whilst 18.6% have had 
to make staff redundant. 

The toy manufacturers participating in the survey are likewise feeling the 
effects of the crisis, with 52.6% enforcing reduced working hours, 43.4% asking 
employees to work from home and 22.7% having to let staff go. At the same time, 
the companies are supporting their retail partners by extending payment 
deadlines and granting discounts, or by helping them to set up an online store 
or by sending products directly to their customers.

The measures introduced to soften the impact of the crisis are also giving rise 
to positive aspects. Manufacturers and retailers have created new methods of 
customer communication, launched digital offerings earlier than originally 
planned or discovered them for the first time. They have seized the opportunity 
to modify their business models, trialed new working models, improved in-house 
crisis management, or strengthened team spirit. Respondents are consequently 
relatively optimistic about the year ahead: 25.8% of retailers and 32% of 
manufacturers expect to make up for the dramatic fall in sales through new 
sales channels, whereas 49.7% and 45.5% respectively believe their businesses 
will recover.

Analysing the situation, Ernst Kick, CEO of Spielwarenmesse eG, states: "The 
findings of the survey reflect the current mood in the toy industry. While the 
crisis is posing a huge challenge for trade and industry, it is also 
accelerating the implementation of new, forward-looking measures."

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Spielwarenmesse eG 

Spielwarenmesse eG is the fair organizer and marketing services provider for 
the toy sector and other consumer goods markets. The Nuremberg company 
organizes the world-leading Spielwarenmesse(R) in Nuremberg, Kids India in 
Mumbai and Insights-X in Nuremberg. The range of services provided by the 
cooperative also includes industry campaigns and the international fair 
programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to 
exhibit at pavilions featured at trade fairs in Asia and Russia. 
Spielwarenmesse eG operates a worldwide network of representatives in over 90 
countries. It also has several subsidiaries, including Spielwarenmesse Shanghai 
Co., Ltd., responsible for the People's Republic of China and Spielwarenmesse 
India Pvt. Ltd., covering the Indian market. The cooperative holds a majority 
stake in the Russian exhibition company Grand Expo, which organizes Kids Russia 
in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg 
works as communication agency for the consumer and capital goods industry. The 
complete company profile of Spielwarenmesse eG can be seen on the Internet at

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Source: Spielwarenmesse eG