Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, July 01 2020 - 10:30
INEOS Automotive Reveals the Design of Its Upcoming 4x4, the Grenadier
LONDON, July 1, 2020 /PRNewswire-AsiaNet/ --

- "Form follows function" in an engineering-led design process focused on 
delivering a vehicle to do a job

- Development programme moving forward, with prototype testing now on the march 
towards accumulating 1.8 million kilometres on and off-road over the coming year

- Created to fulfil the vision of adventurer and INEOS Group Chairman, Sir Jim 
Ratcliffe, the Grenadier will be a capable, durable and reliable 4x4 designed 
and built to handle the world's harshest environments 

- #GrenadierUnwrapped

INEOS Automotive today reveals the exterior design of the Grenadier, its 
forthcoming, no-nonsense 4x4 vehicle for the world, another step on the road 
towards start of production.

Built from the ground up on an all-new platform, the INEOS Grenadier has been 
designed on purpose: namely to meet the demands of its future owners for a 
rugged, capable and comfortable go-anywhere working vehicle.

"The brief was simple. We set out to design a modern, functional and highly 
capable 4x4 vehicle with utility at its core," said Toby Ecuyer, Head of 
Design. "A design that is 'easy-to-read,' with no ambiguity about the 
Grenadier's role in life. There to do everything you need, and nothing you 
don't. Nothing is for show. Modern engineering and production techniques ensure 
the Grenadier is highly capable, but we have been able to stay true to the 
essence of creating a utilitarian vehicle that will stand the test of time."

Dirk Heilmann, INEOS Automotive's CEO, said:

"We are delighted to be able to share the design of the Grenadier so early in 
the process. Most manufacturers would hold back, but we are a new business, 
building a new brand, and we want to take people with us on this exciting 

"Showing the design now allows us to focus on the critical next phase of the 
vehicle's development, testing its capability and durability. We have a very 
challenging programme ahead, as we put prototypes through their paces in all 
conditions, on the way to accumulating some 1.8 million test kilometres over 
the coming year. From today the covers are off. Testing 'in plain sight' 
without the need for camouflage wrapping, foam blocks or fake panels is an 
added benefit." 

Sir Jim Ratcliffe, Chairman of INEOS, said: "The Grenadier project started by 
identifying a gap in the market, abandoned by a number of manufacturers, for a 
utilitarian off-road vehicle. This gave us our engineering blueprint for a 
capable, durable and reliable 4x4 built to handle the world's harshest 
environments. But it had to look the part as well. As you will see today, Toby 
and his team have done a great job in delivering a design that is both 
distinctive and purposeful."

About INEOS Grenadier

In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced 
adventurer, identified a gap in the market for a stripped back, utilitarian, 
hard-working 4x4 engineered for modern day compliance and reliability. INEOS 
Automotive Limited was formed and a senior team of automotive professionals 
assembled to bring the vision to reality.

Combining rugged British spirit with German engineering rigour, the Grenadier 
will be a truly uncompromising 4x4 built from the ground up. Engineered to 
overcome all conditions, it will provide best-in-class off-road capability, 
durability and reliability to those who depend on a vehicle as a working tool, 
wherever they are in the world.

On the engineering front, we are now in the series development phase, supported 
by our engineering partner Magna Steyr, with prototype testing under way. The 
INEOS Grenadier will go into production in late 2021.

INEOS Automotive is a subsidiary of INEOS Group (, a leading 
manufacturer of petrochemicals, speciality chemicals and oil products. It 
employs 23,000 people across 34 businesses, with a production network spanning 
183 manufacturing facilities in 26 countries. From paints to plastics, textiles 
to technology, medicines to mobile phones, materials manufactured by INEOS 
enhance almost every aspect of modern life. In 2019, INEOS had sales of circa 

To find out more about Grenadier, visit

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