Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, July 02 2020 - 22:44
The 127th Canton Fair Concludes, Establishing A New Trade Mechanism Online
GUANGZHOU, China, July 2, 2020/PRNewswire-AsiaNet/--

The 10-day 127th China Import and Export Fair (Canton Fair) concluded with 
fruitful results and helped promote the development of international trade as 
well as further opening up of trade amid the COVID-19 pandemic. The event 
attracted registered buyers from a record-breaking 217 countries and regions.

Multichannel News Release:

"The first virtual Canton Fair broke the limit of time and space for Chinese 
and international companies to conduct trade cooperation and made great 
contribution to stabilizing the global supply chain," said Xu Bing, 
spokesperson for Canton Fair and Deputy Director General of China Foreign Trade 

Creating a new form of online exhibition, the 127th Canton Fair has established 
an intelligent and efficient trade negotiation mechanism using digital 

The more than 25,000 exhibitors leveraged a wide array of display options, 
including graphics, video and 3D, to showcase their wares, in tandem with the 
presentation of a number of global debuts and smart products. Buyers from 
around the world, after visiting the exhibition hall, started conversations 
with sellers on the spot about potential orders or booked appointments to 
initiate a negotiation.

The live stream showroom launched at the fair provided exhibitors with 
additional opportunities to engage in enhanced interactive experiences with 
business partners.  Exhibitors have applied customized live stream solutions to 
present and highlight their competitiveness, for example, creating a virtual 
reality showroom or displaying a factory's automated production line. 
Exhibitors had the option of scheduling their live stream based on the client's 
time zone, allowing for the optimization of the experience no matter whether 
the client originated from the Americas, Europe, Asia Pacific, the Middle East 
or Africa. 

The 127th Canton Fair also provided support to exhibitors in their search for 
win-win business opportunities through 24 promotional events and 64 new product 
launch events. In one of the highlights of the fair, several leading Chinese 
e-commerce companies co-hosted a sourcing briefing seminar that helped 
establish a connection with more buyers by providing more detail. 

In addition, the Canton Fair Product Design and Trade Promotion Centre (PDC) 
hosted 13 themed cloud seminars and organized 20 cloud catwalks at which 33 
fashion brands showcased their latest offerings. 

Canton Fair will embrace a more diverse and connected world by launching its 
128th edition from mid to late October, helping promote multilateral economic 
exchanges and trade cooperation. 

SOURCE:  Canton Fair