Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, July 03 2020 - 09:01
International Alliance for Responsible Drinking: CEOs of Leading Beer, Wine, and Spirits Producers Unite to Support the Rebuilding of the Thriving Cafe, Bar, and Restaurant Culture Missed by Communities
LONDON, July 3, 2020, /PRNewswire-AsiaNet/--

The COVID-19 pandemic presents an unprecedented global challenge of protecting 
lives while also safeguarding livelihoods and communities. Only a 
whole-of-society, united, and collaborative approach can deliver an effective 
global response. 

As custodians of some of the world's most iconic and popular beer, wine, and 
spirits brands, we are determined to play our part in supporting this global 
effort, while maintaining our commitment to the hundreds of thousands of people 
worldwide that we employ, and the many millions of businesses we support in the 
value chain across agriculture, production, distribution, retail, and 
hospitality sectors.

The hospitality sector has been among those most severely impacted by shutdowns 
around the world, yet it has never been more valued or missed. The sudden 
closure of cafes, restaurants, and bars brought into sharp focus not just how 
many livelihoods depend on these venues, but also how vital they are to the 
social fabric and emotional wellbeing of communities.

Socializing in bars and restaurants has been missed the most, second only to 
spending time with friends and family 
]. To many of us, the two are intimately linked. Indeed, the sense of occasion 
and pleasure of being sociable is so valued that many are prepared to pay more 
to go out and enjoy food and drink within these settings, clearly showing that 
communities value their social wellbeing alongside their physical health. 

By working together, with all key partners, we can help rebuild a safe and 
thriving cafe, bar, and restaurant culture that can flourish despite the 
uncertain times we currently face. Through a whole-of-society response we can 
once again create the welcoming environment that has been missed by many. 

Although our individual companies are very different, we share many common 
values. We all take pride in the drinks we produce. We want to ensure our 
products are consumed responsibly so that, for those who chose to drink them, 
it is always a positive and memorable experience. 

Harmful drinking is not in our interests; it is bad for consumers, bad for the 
communities we serve, and ultimately bad for our businesses. Although there 
have been long-term declines in binge drinking, drink driving, and underage 
drinking in many parts of the world, there is more that we are determined to 

As governments allow venues to reopen, we will work alongside retailers and 
other business partners to support appropriate physical distancing measures. We 
will also use our marketing, promotion of responsible service, and server 
training programs to help prevent harmful drinking from threatening the safe 
and sociable atmosphere that communities want to enjoy. In addition - 
recognizing the rapid growth in online sales and home delivery of beer, wine, 
and spirits - we are accelerating the efforts that we announced in January to 
develop global e-commerce standards and safeguards for online marketing, sales, 
and delivery, and invite digital platforms and delivery agents to join us in 
doing this.      

As we emerge from this pandemic, we will continue constructive dialogue with 
national governments, international organizations, experts, and civil society 
to better understand what we can do to raise standards and protect lives, 
livelihoods, and communities. 

By working together, we can help communities rebuild the thriving and 
flourishing cafe, bar, and restaurant culture that is so valued and important 
to our social wellbeing. 

Signed: Anheuser-Busch InBev, Asahi Group Holdings, Bacardi, Beam Suntory, 
Brown-Forman, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Molson 
Coors, Pernod Ricard, and William Grant & Sons

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SOURCE: IARD - International Alliance for Responsible Drinking