Country for PR: United States
Contributor: PR Newswire New York
Wednesday, July 08 2020 - 23:00
Rokt appoints CFO, Deputy CFO & Chief People Officer to prepare for next stage of growth
NEW YORK, July 8, 2020 /PRNewswire-AsiaNet/ --

 -- E-commerce tech company continues to invest in strengthening the executive 
team with appointment of new CFO, Michael Gordon, Deputy CFO, Laura Mineo and 
Chief People Officer, Lisa Craven

Rokt ( 
), the global leader in e-commerce marketing technology, today announced that 
their vision to make e-commerce smarter, faster and better is further 
strengthened with the appointment of former Greenlit Brands executive, Michael 
Gordon, Goldman-Sachs alumni, Laura Mineo and leadership executive, Lisa Craven 
in the roles of Chief Financial Officer, Deputy Chief Financial Officer, and 
Chief People Officer respectively. Gordon and Mineo will oversee the finance 
and legal operations of the business, working closely with CEO, Bruce Buchanan 
and the board of directors to manage the continuing  acceleration of global 
growth. Craven will oversee people operations, learning & development and 
recruitment, signaling Rokt's ongoing commitment to investment in its 225+ 
group of employees.

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Gordon, who was previously Group CFO and MD of Group Services for Greenlit 
Brands Pty Limited in Australia & New Zealand, was instrumental in guiding the 
business from a turnover of USD$170m to a USD$1.65 billion vertically 
integrated retailer including the brands Freedom, Snooze, Fantastic, Plush, 
OMF, Best & Less and Harris Scarfe. 

Mineo joins the Rokt team from Goldman Sachs in New York, where she most 
recently served as Executive Director, Firmwide Strategy. Mineo brings 
invaluable experience across mergers and acquisitions and capital markets 
across multiple industries and geographies. Mineo will take on the role of SVP 
Strategy in addition to her role as Deputy CFO.

Craven, who was previously consulting for Rokt, has an extensive career in 
leadership development, organizational design, people and culture initiatives, 
diversity & inclusion and human resources. Previously Global Chief People 
Officer at Sizmek, Craven has also served as a lecturer at Macquarie 
University, Janice Newman Institute and Drew University. Craven brings 
experience leading large-scale global teams in organizational effectiveness, 
and will use this to help drive a culture that attracts, and retains the best, 
and brightest talent.

"We are delighted to welcome Michael, Laura and Lisa to the Rokt executive 
team," said Rokt CEO, Bruce Buchanan. "In Michael & Laura, we are incredibly 
lucky to have two individuals with such strong expertise and a deep 
understanding of financial operations join at a pivotal time for the company. 
As we now target the next growth arc from ARR$100m to $1b, Gordon and Mineo's 
global experience and knowledge of both private and publicly listed businesses 
will enable us to double down on our preparedness for scalability and the 
financial events we will consider on our trajectory. 

Buchanan continued, "As a people first organization, Lisa is one of our most 
pivotal hires. Her expertise in organizational effectiveness and leadership 
development will be crucial in further deepening our people first culture, and 
helping us scale as we grow our business and look to continue to accelerate our 
recruitment across the globe. 

"Rokt has quickly cemented their position as the leading technology company in 
e-commerce marketing and is poised to have even more significant global impact 
through continued innovation in research and development," said Gordon. "I am 
excited to be joining such an inspirational business and look forward to 
working alongside the executive team to help drive this company through to the 
next stage of growth."

"In what has been such an unprecedented year, it's exciting to see a company 
such as Rokt thriving and innovating to keep up with, and exceed their clients' 
needs," commented Mineo. "During times of agility, financial rigor and 
strategic direction is more important than ever. I'm excited to come on board 
and help take this company to new heights of success." 

"Having spent some time recently with Bruce, and the wider executive team at 
Rokt I was delighted at having the opportunity to join the team in a full time 
capacity," added Craven. "Rokt has embraced the people first mentality, pushing 
forward initiatives to ensure their values and culture are at the heart of 
every decision they make. I look forward to coming on board to amplify Rokt's 
already significant investment in its greatest asset - it's people."

Rokt, who recently closed US$48m ( 
) in their Series C investment round, has transformed e-commerce in over 11 
countries by identifying that when customers are buying online as a consumer or 
on behalf of a business, they increasingly expect more personalized and 
relevant experiences. Rokt's proprietary technology, machine learning and AI 
makes e-commerce smarter, faster and better. By unlocking the hidden potential 
in every single Transaction Momentâ„¢, Rokt enables clients to stay ahead of 
their competition, and deliver a more relevant customer experience. Rokt 
currently solves complex e-commerce challenges for global clients including 
Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo. 

For more information on Rokt, please visit


Rokt makes e-commerce smarter, faster and better. When customers are buying 
online, they increasingly expect more personalized and relevant experiences. 
Rokt uses real time data and decisioning to deliver the next best action for 
each person in each Transaction Moment(TM).

Founded in Sydney, Rokt now operates in the US, Canada, UK, France, Germany, 
Australia, New Zealand, Singapore, The Netherlands, Spain and Japan. Our 
clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo, 
Vistaprint and HelloFresh.  

Rokt unlocks the hidden potential in every single Transaction Moment(TM). 
Learn more at  


CONTACT: For more information on the announcement, please contact