Country for PR: United States
Contributor: PR Newswire New York
Tuesday, July 14 2020 - 04:07
Michter's Bourbon Barrel Fetches Over US$209,000 at London Charity Auction, Sets Record
LOUISVILLE, Kentucky, July 14, 2020 /PRNewswire-AsiaNet/ --

A private barrel selection bottling of Michter's 10 Year Kentucky Straight 
Bourbon sold for £166,000 (US$209,462) at a charity auction in London on 
Sunday, July 12th.

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"This is the highest price ever paid at an auction for a single barrel of 
Bourbon anywhere in the world, far exceeding previous records," said Justin 
Sloan, Co-Founder of Justins' House of Bourbon and the world's foremost expert 
on rare and exclusive Kentucky Bourbon.

In total, Michter's-related items and experiences raised £215,450 (US$271,859) 
for 50 Best for Recovery, an auction benefiting the global hospitality industry 
in the wake of the COVID-19 pandemic.  In addition to the private barrel, the 
Louisville-based whiskey distiller donated several unique experiences and 
extraordinary bottles to raise money for the charity drive, which was organized 
by William Reed, the parent company of The World's 50 Best Restaurants and The 
World's 50 Best Bars.

"At William Reed, we are grateful to be able to work with terrific donors like 
Michter's and raise funds to benefit the restaurant and bar community in this 
historically challenging period. The highlight of the auction was the Michter's 
private barrel bottling," commented Charles Reed, CEO of William Reed.

"Michter's is committed to doing everything possible to support bar and 
restaurant professionals during this unimaginably difficult time," said Matt 
Magliocco, Michter's Executive Vice President, adding, "While we do not offer 
private barrel selections as a standard policy, we made an exception for this 
immensely important initiative. The results are a testament to the global 
community of Michter's collectors, who stepped up massively to support the 
hospitality sector in its period of greatest need.  We commend the organizers 
of 50 Best for Recovery for their extraordinary efforts to make this auction so 

The special items and experiences donated directly by Michter's for the auction 
included rare and never-before-seen offerings from the brand, all of which 
fetched significant sums:

-- The first-ever private barrel selection bottling of Michter's 10 Year 
Kentucky Straight Bourbon ( 
) (winning bid of £166,000 (US$209,462))

-- A collection of Michter's rarest special releases, including Michter's 20 
Year Kentucky Straight Bourbon, 25 Year Kentucky Straight Bourbon, 25 Year 
Kentucky Straight Rye, and Celebration Sour Mash expressions ( 
) (£17,000 (US$21,451))

-- The first-ever bottle of Michter's 24 Year Kentucky Straight Bourbon ( 
) (£11,950 (US$15,079))

-- A two-day Kentucky adventure hosted by Michter's, featuring special 
behind-the-scenes tours of Michter's Shively and Fort Nelson distilleries as 
well as the legendary Ashford Stud horse farm ( 
) (£6,550 (US$8,265))

-- A whiskey pairing dinner led by Michter's Master Distiller Dan McKee and a 
World's 50 Best Restaurants-selected chef at the winning bidder's home, 
anywhere in the world ( 
) (£6,400 (US$8,076))

-- A two-day immersive distillation and maturation internship with Michter's in 
Louisville, featuring private tours of world-renowned still-maker Vendome and 
acclaimed barrel-maker Kelvin Cooperage ( 
) (£3,950 (US$4,984)) 
-- A set of Michter's 10 Year Kentucky Straight Rye and 10 Year Kentucky 
Straight Bourbon bottles autographed by all three of Michter's Kentucky-based 
Master Distillers ( 
) (£1,250 (US$1,577))

The 50 Best for Recovery auction included one-of-a-kind donations from the 
world's top culinary establishments as well as leading suppliers to the food 
and beverage industry.  Proceeds from the auction will be disbursed in two 
ways: by direct grants of up to US$5,000 to independent restaurants and bars, 
as well as donations to non-profit organizations focused on the hospitality 
sector.  A full list of recipient non-profit organizations may be found at this 
link ( 

About Michter's:

Michter's makes highly acclaimed, limited production whiskeys. Michter's is 
renowned for its small batch bourbon, single barrel bourbon, single barrel rye, 
and small batch American whiskey.  Beyond its main distillery in the Shively 
section of Louisville, Michter's operations extend to two other sites in 
Kentucky. In Springfield, Michter's is farming estate grown grain on its 
145-acre property, while in downtown Louisville, Michter's has its second 
distillery in the historic Fort Nelson building. Situated in a prime location 
on West Main Street opposite Louisville Slugger and on the same block as the 
Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot 
still system from Michter's Pennsylvania Distillery. When open, it also has 
educational tours with whiskey tastings as well as The Bar at Fort Nelson, 
which features classic cocktails curated by spirits and cocktail historian 
David Wondrich.

For more information, please visit, and follow us on Instagram 
), Facebook ( 
) and Twitter ( 

(NB: July 12th, 2020 exchange rate of 1.26182 USD to 1 GBP, per Oanda ( 

Michter's Contact:

Matt Magliocco
+1 (502) 774-2300 x470

50 Best for Recovery Contact:
Relevance International PR

SOURCE: Michter's Distillery