Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, July 20 2020 - 21:25
Zoomlion's Localized Strategy Wins Recognition in Global High-end Markets
CHANGSHA, China, July 20, 2020 /PRNewswire-AsiaNet/ --

Zoomlion Heavy Industry Science & Technology Co., Ltd. (Zoomlion) has scored 
continuous global success in the first-half of 2020, including the 
record-breaking export of tower cranes to South Korea, delivery of its latest 
ZAT2000 all-terrain crane to Qatar, and new orders of T6515-8KC tower cranes 
from Slovenia.

Zoomlion has increased R&D investments to innovate and optimize products for 
customers worldwide, as well as providing comprehensive services that will 
enhance its competitiveness.

"'Localization' has always been at the core of Zoomlion's strategic global 
development, it's not only reflected in conducting businesses with local 
agents, but also developing products that would suit the local construction 
conditions and user habits," said Li Bin, Deputy General Manager of Overseas 
Company of Zoomlion. 

Seizing the opportunities presented by the resumption of work in South Korea 
since the COVID-19 outbreak, Zoomlion has set a record number of tower cranes 
export to South Korea. The brand now accounts for nearly half of the market 
share of Chinese tower crane export to South Korea and has continued to 
maintain the top position.

Zoomlion has been cooperating with local South Korean agents since 2013, 
adjusting and upgrading the current products to meet the demands of the local 
market. Zoomlion now exports large-tonnage tower cranes to South Korea and 
covers product categories of flat-top, hammerhead and luffing-jib tower cranes. 
Zoomlion has launched project cooperation with top South Korean construction 
companies such as Lotte Construction, Daewoo Construction and Samsung 
Engineering & Construction Group.

"By working closely with local agents, we're looking to achieve mutually 
beneficial situations for all parties with excellent products and services, as 
well as contributing to the local construction projects," said Zhang Xin, 
Regional Manager of Zoomlion's Construction Hoisting Machinery Overseas 
Marketing Company (Asia Special Region)

ZAT2000, Zoomlion's latest 4.0 generation all-terrain crane, has been exported 
to Qatar together with several mid-tonnage truck cranes in June. With a lifting 
capacity of 200 tons, the ZAT2000 has emerged as a new player in the 
competitive local market of large-tonnage cranes. Zoomlion now holds the 
highest market share among Chinese crane exports to the Middle east.

In 2019, Zoomlion established Zoomlion CIFA Europe to develop tower crane 
business in the EU and has reached cooperation with the largest tower crane 
rental service in Slovenia to introduce the products into the local market. The 
T7020-12H tower crane is the first Zoomlion product to debut in Slovenia, the 
excellent performance of which led to another order of T6515-8KC tower cranes 

About Zoomlion

Founded in 1992, Zoomlion Heavy Industry Science & Technology Co., Ltd. 
(01157.HK) is a high-end equipment manufacturing enterprise that integrates 
engineering machinery, agricultural machinery, and financial services. The 
company now sells more than 600 cutting-edge products from 55 product lines 
covering ten significant categories.

SOURCE: Zoomlion