Country for PR: Japan
Contributor: Kyodo News JBN
Wednesday, July 22 2020 - 17:00
Grand Seiko Studio Shizukuishi Opens Its Doors
TOKYO, July 22, 2020 /Kyodo JBN-AsiaNet/ --

Seiko Watch Corporation opens a new chapter in the 60-year history of the Grand 
Seiko brand with the inauguration of an entirely new studio dedicated to the 
production of Grand Seiko's mechanical watches.

The studio was declared open on July 20, 2020, in a ceremony that took place 
simultaneously at the Wako building, a retail establishment of Seiko Holdings 
Corporation, in Tokyo and at the studio in Shizukuishi, Iwate Prefecture, 
northeastern Japan. In Tokyo, Shinji Hattori, the Chairman and CEO of Seiko 
Watch Corporation, was joined by the studio's distinguished architect, Kengo 
Kuma, while, in Shizukuishi, the Governor of Iwate Prefecture, Takuya Tasso, 
participated alongside the studio's directors.

Image1: The Grand Seiko Studio Shizukuishi

As he announced the opening of the studio, Shinji Hattori said, "The studio 
provides the ideal environment for our craftsmen and women to bring Grand 
Seiko's mechanical watches to life and for the next generation of watchmakers 
to be trained and their skills developed. It embodies Grand Seiko's philosophy, 
The Nature of Time, and is clear evidence to the world of our dedication to the 
art of mechanical watchmaking."

Explaining his design for the studio, Kengo Kuma said, "Grand Seiko's view of 
the importance of nature is reflected in every corner of its design and 
construction. I greatly enjoyed the challenge of making the clean room, where 
watches of the highest precision are assembled, from wood. To balance natural 
materials with the room's high-technology technical requirements was a new and 
intriguing task." 

Image2: The clean room where watches are assembled

Image3: The Hi-beat 36000 80 Hours is the first new creation made at the new 

Image4: Shinji Hattori (right) and Kengo Kuma (left) mark the occasion together 
in Tokyo.

The studio also incorporates an exhibition space where visitors can immerse 
themselves in Grand Seiko's history and explore the manufacturing 
characteristics of Grand Seiko's mechanical watches. Events will be held at 
which visitors can try their hand at assembling a mechanical watch in a 
dedicated space known as the Studio Seminar Room.

A lounge on the second floor contains an exhibition that explains the world of 
Grand Seiko and will also showcase the brand's first "concept creation." 

In addition, a Grand Seiko watch made exclusively for, and at the studio, will 
be presented and available for purchase. It is a limited-edition Hi-beat 36000.

Image5: The watch's dial inspired by the rich green landscape that surrounds 
the studio

For information, please visit the site below.

To view a video of the Grand Seiko Studio Shizukuishi, please click here:

To view other images of the studio and Shizukuishi, please click here:

About Grand Seiko
Grand Seiko was born in 1960 with an aim to create the very best watch of which 
the company was capable. Ever since the first Grand Seiko, every watch has 
achieved the highest level of precision, legibility, durability and ease of 
use. Grand Seiko is deeply rooted in its Japanese heritage, and its brand 
philosophy, "The Nature of Time," celebrates the Japanese spirituality of time 
that is deeply inspired by nature and brought to life by "takumi" (craftsmen), 
the dedicated seekers of mastery.

Source: Seiko Watch Corporation