Country for PR: United States
Contributor: PR Newswire New York
Monday, September 21 2020 - 23:00
RevitaLash(R) Cosmetics Announces New Additions to Annual Program Benefiting Breast Cancer Awareness
VENTURA, California, Sept. 22, 2020 /PRNewswire-AsiaNet/ --

-- Brand Expands Year-Round Breast Cancer Awareness Efforts with 2020 Pink 

In addition to their ongoing year-round support and commitment to breast cancer 
awareness, RevitaLash(R) Cosmetics announces its annual Pink Program for 2020 
beginning August 1st running through October 31st.  In celebration of Breast 
Cancer Awareness, the brand will launch new and existing initiatives including 
limited-edition product offerings and global philanthropic programming.

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Through the brand's continued support of the Breast Cancer Awareness cause, 
RevitaLash Cosmetics founder and CEO, Michael Brinkenhoff, M.D., honors and 
continues the legacy of his late wife, Gayle, who was diagnosed with metastatic 
breast cancer at 32, and for whom the company was founded. RevitaLash Cosmetics 
has made it its mission to donate a portion of the proceeds from product sales 
to Breast Cancer Awareness year-round.  

"As a global brand in over 70 countries, we're proud to expand our 
philanthropic efforts through our 2020 Pink Program," says Dariel Sidney, Vice 
President of Philanthropy and Gayle Brinkenhoff's oldest daughter. "The 
RevitaLash Cosmetics family sees Breast Cancer Awareness as an evergreen cause 
with the common goal of directly improving lives of those dealing with a 
difficult diagnosis, and eradicating breast cancer."

RevitaLash Cosmetics is also growing their philanthropic footprint, supporting 
the brand's 24/7/365 Global search for a cure to women's cancers. For each and 
every Pink Sleeve RevitaLash(R) Advanced (3.5mL/2.0mL) and RevitaBrow(R) 
Advanced (3.0 mL) purchased from September 1st through October 31st, 2020 
RevitaLash Cosmetics will donate $2 to breast cancer charities around the 
world, up to a maximum of $120,000. These limited edition, award winning 
products will be housed in premium, celebratory pink sleeves to honor the 

Included within this global initiative, RevitaLash Cosmetics introduces the 
International Greater Giving Program. Working with distribution partners, 
RevitaLash Cosmetics will tap into a network of other like-minded 
philanthropists to donate to breast cancer research and support organizations 
all over the world. For each charitable organization the program partners 
choose to benefit, RevitaLash Cosmetics will pledge $7,000 to the cause.  

Additionally, during October, the brand will execute their 5th annual One4One 
campaign, which has had a 32% donation growth each year since inception. With 
the purchase of any lash or brow conditioner on, the brand will 
donate a RevitaBrow Advanced (3.0mL) to City of Hope's Positive Image Center, 
up to 1,600 units. 

The limited-edition offers are available in select spas, salons and specialty 
retailers and online at, beginning September 1st.

About RevitaLash(R) Cosmetics
RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow 
and hair beautification products. Established in 2006, the collection includes 
award-winning RevitaLash(R) Advanced Eyelash Conditioner and RevitaBrow(R) 
Advanced Eyebrow Conditioner, and is available in physician's offices, spas, 
salons, and specialty retailers across 70 countries. A supporter of non-profit 
breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds 
to research and education initiatives, giving back to the breast cancer 
community year-round, not just in October. For information: 
[RevitaLash Advanced is not available in California]

Source: RevitaLash Cosmetics