Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, August 12 2020 - 10:30
NetEase Cloud Music Named No.1 Platform in China for Japanese Music
HANGZHOU, China, August 12, 2020 /PRNewswire-AsiaNet/ --

NetEase Cloud Music, a leading interactive music streaming service provider in 
China, has been rated as China's platform of choice for fans of Japanese music, 
according to a recent report published by "Small Antlers Think Tank," a 
third-party Chinese research institution in music industry. The report, which 
polls approximately 100,000 respondents in China, also identifies the primary 
drivers of NetEase Cloud Music's popularity: The platform's proven copyright 
management capabilities, strong social community, and differentiated functions, 
such as personalized recommendations. 

Proven Copyright Management Capabilities

Over the past few years, NetEase Cloud Music has expanded its library to 
include various Japanese music content, including Japanese animation, game, 
J-pop and classical music. Small Antlers' report highlights RADWIMPS as an 
example. In 2019, the popular Japanese band released its digital album 
"Weathering with You (complete version)" on NetEase Cloud Music, and sold more 
than 200,000 copies, setting a new record for the highest sales of a digital 
Japanese music album in China, said the report. Small Antlers also reports that 
by leveraging its capabilities of professional copyright management and 
consistent product innovation, NetEase Cloud Music has established itself as a 
trusted partner and first choice for well-known Japanese copyright holders. 
Entering 2020, NetEase Cloud Music has announced its copyright cooperation in 
Japan with Johnny & Associates, Studio Ghibli and BPMTokyo. The platform 
continues to enjoy great popularity among its users, with consistently high 
sales of Japanese artists' albums. Recent examples include the debut of Takuya 
Kimura's solo album "Go with the Flow," which sold more than 26,000 copies on 
the platform, surpassing the sum of sales on all other music streaming 
platforms in China. 

Strong Social Interaction

Through in-depth interviews, the report finds that 92% of Japanese music fans 
in China are more willing to listen to and share songs they love via music 
applications where they find it easier to resonate with other music fans. On 
NetEase Cloud Music, the "Comment" area has become one of the most popular 
functions for users to communicate and connect with others. The report 
concluded that 61% of NetEase Cloud Music's users read comments and around 25% 
of users write comments. One example cited was the song "Lemon" by Yonezu 
Kenshi, which has received more than 270,000 comments, with the most popular 
one garnering nearly 660,000 "likes" on the platform. In addition to the highly 
active "Comment" section, NetEase Cloud Music also launched "Cloud Village," 
which builds up diversified interest-based communities for users and encourages 
the creation of music blogs (Mlog) and other user-generated content (UGC). 

Personalized Content Recommendations

The report mentions that personalized recommendations are the primary means for 
Japanese music fans in China to discover songs on music applications. NetEase 
Cloud Music has developed and refined its recommendation algorithm to help 
users easily find more songs through "Private FM" and daily recommendations. 
Launched in April 2013, NetEase Cloud Music has grown into one of China's most 
widely recognized music platforms, and a gathering place for China's Japanese 
music lovers. As it continues to establish copyright collaborations with famous 
international labels and record companies globally, NetEase Cloud Music strives 
to facilitate exchanges and communication about music, between China and the 

About NetEase Cloud Music

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), NetEase Cloud 
Music is a leading interactive music streaming service provider in China with 
more than 800 million registered users and over 30 million tracks. Dedicated to 
providing an elevated user experience, NetEase Cloud Music provides precise, 
personalized recommendations, promotes user interaction and creates a strong 
social community. Its focus on discovering and promoting emerging musicians has 
made NetEase Cloud Music a destination of choice for exploring new and 
independent music among music enthusiasts in China. The platform has been 
recognized as the most popular entertainment app among China's vibrant 
Generation Z community. 

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SOURCE: NetEase Cloud Music