Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, August 03 2020 - 11:00
Cision Publishes State of the Press Release, Uncovering How Communicators Can Create More Effective Press Releases
HONG KONG, Aug. 3, 2020 /PRNewswire-AsiaNet/ --

HONG KONG, Aug. 3, 2020 /PRNewswire/ -- Today, Cision released The State of the 
Press Release - a new report that provides PR professionals with press release 
best practices and insight into how COVID-19 has had an impact. To discover the 
results, Cision analyzed more than 100,000 press releases in the U.S. 
distributed through PR Newswire's distribution network between June 2019 - May 
2020. Download the full report[].

The report is a follow-up to Cision's 2020 State of the Media[], 
which was published in April and revealed how PR professionals can better work 
with the media.

"The State of the Press Release felt like an especially important piece of 
content that Cision could provide PR professionals in this new environment 
we're continuing to adapt to," said Lucie Vietti-Curtis, Director of Content 
and Comms at Cision. "The role of the press release is increasingly important 
in this landscape, as businesses look for trustworthy ways to disseminate vital 
information. Measuring the effectiveness of press releases has also become 
crucial to our customers, as those metrics ultimately inform their overall 
media strategy, empowering them to do their job better."

The State of the Press Release covers a range of topics around best practices 

-The most effective times to publish 
-How to improve engagement 
-Monitoring your audience 
-Investor Relations 
-Press release benchmarks

Several key findings on how COVID-19 changed the press release include:

-48% of total press releases distributed by PR Newswire from March - May 2020 
mentioned COVID-19 
-Compared to 2019, travel-related press releases were down 36%, while 
infectious disease control saw a large spike, up 3,140% 
-Corporate social responsibility press releases were up 54%, and public safety 
was also up, at 66%

Cision's State of the Press Release results were developed from data that was 
collected using multiple sources including Google Analytics, Visibility 
Reports, and Cision's proprietary press release processing software.

Read the full 2020 State of the Press Release report[].

Cision will also be hosting a webinar discussing the State of the Press Release 
in further detail on August 12th. Learn more and register here[].

About Cision

Cision is a leading global provider of earned media software and services to 
public relations and marketing communications professionals. Cision's software 
allows users to identify key influencers, craft and distribute strategic 
content, and measure meaningful impact. Cision has over 4,800 employees with 
offices in 24 countries throughout the Americas, EMEA, and APAC. For more 
information about Cision's award-winning products and services, including the 
Cision Communications Cloud®, visit and follow Cision on Twitter 
@Cision. To support PR and communications professionals during this difficult 
time, Cision has compiled these free COVID-19 PR resources[].

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   Caption: 2020 State of the Press Release


   Caption: Total Volume of press releases sent


   Caption: Average click-through on text and image