Country for PR: United States
Contributor: PR Newswire New York
Wednesday, August 05 2020 - 07:22
Malibu & DJ Dillon Francis Remix an Internet Sensation into a Summer Anthem You Can't Ignore
NEW YORK, Aug. 5, 2020 /PRNewswire-AsiaNet/--

-- To the beat of The Coconut Nut Malibu Remix [ 
], over 30 Malibu Ambassadors from around the world will spark a dance craze 

Malibu is bringing a little bit of sunshine to the world this summer through a 
partnership with Platinum Selling American DJ and producer Dillon Francis and 
over 30 Malibu Ambassadors from seven different countries for the launch of 
#TheCoconutChallenge. Media personalities and creators such as comedian Hannah 
Stocking, singer and radio presenter Fleur East, and creative director Ashley 
Banjo will kick off #TheCoconutChallenge by performing The Coconut Nut Malibu 
Remix [ 
] dance moves, created by renowned choreographer Matt Steffanina.

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"#TheCoconutChallenge represents summer fun and the spirit of being together," 
said Johan Radojewski, Vice President of Global Marketing for Malibu at The 
Absolut Company. "The partnership of our ambassadors from across the globe and 
the talents of Dillon Francis gives us the opportunity to share a little bit of 

And that's not all! Fans who share their dance moves to the beat of The Coconut 
Nut Malibu Remix and tag their posts with #TheCoconutChallenge could be 
featured in Dillon's crowdsourced music video, scheduled to premiere later this 

"The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope 
my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve 
while everything in the world still seems so uncertain," said Dillon Francis. 

For more information, please visit: and 

                      Follow @malibu_rum on Instagram 
                      #TheCoconutChallenge #MalibuRum

About Malibu

Malibu is the number one flavored spirit brand globally. As the refreshing 
taste of summer, Malibu has sustained 30 years of success and is sold in more 
than 130 countries worldwide, including the US, UK, France, Germany and Canada. 
Malibu owes its unique taste to a refined blend of Caribbean rum, coconut 
flavor and high-quality sugar.

Malibu knows that summer is the time when people feel their most free and 
happy, hence all marketing communication from Malibu is focused on liberating 
the spirit of summer, helping people to live the best summer possible. Its 
product portfolio reflects its mission to help people to release their "summer 
selves", reflecting the laid-back mood of the season. The broad product range 
comprises a range of refreshing flavors capturing the essence of summer, 
including: Malibu Original, the iconic summer drink perfect for creating summer 
cocktails; and a selection of ready-to-drink cans offering fun and refreshing 
taste on the go, perfect for spontaneous summer moments with friends.

Malibu is produced and marketed by The Absolut Company, part of Pernod Ricard, 
which holds one of the most prestigious brand portfolios in the sector.

* Virtue - The creative agency by VICE is the agency of record for Malibu and 
the creators of the campaign  

For further information, please contact:
Ciarra Lee 
Associate PR Manager at PRUSA 
Mobile: +1-(917)-605-0313

Claire Marshall 
Senior Account Executive at Ketchum
Mobile: +1-(770)-402-1801

SOURCE: Malibu