Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, August 06 2020 - 23:20
Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience
SHENZHEN, China, Aug. 6, 2020 /PRNewswire-AsiaNet/ --

- Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine 
and HiAI, as well as 5G and AI technology, together brings a crisper, more 
intelligent, and efficient live streaming solution.

Huawei Developer Webinar was held today to unveil an enhanced live e-commerce 

With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 
trillion in 2019[i], and as more retailers and consumers look to online 
streaming to sell and buy, live e-commerce is expected to represent a larger 
chunk of the retail sector. Huawei's innovative solution is designed to help 
developers unlock more opportunities in the rapidly-growing e-commerce 
industry, and enabling retailers to host superior live streaming experiences: 
easier, faster, and more immersive.

Live streaming has a far more successful customer conversion rate compared to 
traditional e-commerce, and is more effective at activating sales and building 
loyalty. "The pandemic forces us, as consumers, to change our behaviors due to 
lockdowns and restrictions. Online demand is flourishing with a greater variety 
of products and categories online. Digital has become the core business of 
every type of industry." said Dafiti's Head of Product and Business 
Intelligence, Roosevelt Nascimento, one of the spokespersons of the event.

In this advanced live streaming solution, Huawei's device virtualization kit 
enables camera devices become the extra camera of the smartphone and allows 
easy switching between cameras with one click on the host's phone. Products can 
be displayed from multiple angles and in engaging ways. The technology is cost 
efficient and can be easily operated from a single device.

The solution also integrates HUAWEI HiAI to enhance the e-commerce live 
streaming experience by enabling scenario-based sales. With real-time backdrop 
processing, digital backdrop replacements are made possible according to 
different scenarios, providing audience with natural and intuitive product 

With Huawei's AR capabilities integrated in live streaming, products can be 
displayed in an even clearer way: for example, the internal structure of 
smartphones can be displayed to demonstrate the detailed design and 

On top of that, considering the interruption brought by frame freezing could be 
really annoying during live streaming, Huawei's enhanced 5G and Wi-Fi 
capabilities can reduce latency and increase download speed to ensure a more 
reliable and faster live streaming experience.

These technologies combine to make e-commerce live streaming more feasible, 
advanced, and professional for everyday users.

The online webinar unveiled the "Pilot Collaboration Program" that designed to 
support developers who are keen to build more advanced live streaming 
solutions. Huawei will fund five global partners and help them unlock more 
business opportunities in e-commerce live streaming with the innovative HMS 

The event is the latest part of Huawei's commitment to creating an ecosystem 
that enables developers to open new doors, and allows Huawei consumers and 
AppGallery users to unlock more innovative and unique experiences

[i] "Global ecommerce sales to reach nearly $3.46 trillion in 2019," Digital 
Commerce 360, November 13, 2019.

SOURCE: Huawei Consumer Business Group

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   Caption: Huawei Developer Webinar: Connect LIVEs with E-commerce