Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, August 10 2020 - 19:00
New York Times best-selling author, Martin Lindstrom launches new COVID-safe travel tips e-book
LONDON, Aug. 10, 2020 /PRNewswire-AsiaNet/--

From handbags and in-flight socks to remote controls and clothes hangers, 
Lindstrom shines a light on the pitfalls to avoid when travelling this new 
COVID-19 World

New York Times best-selling author and behavioural psychologist, Martin 
Lindstrom, in association with Intertek Protek, has recently launched a 
COVID-safe travel tips e-book titled "Travel Truth and Lies Unmasked". 

The free e-book which is downloadable here 
[ ], provides those 
travelling in this COVID-19 era with handy tips on how to navigate the hidden 
pitfalls of international travel with confidence. This fascinating and highly 
entertaining read shuns scaremongering in favour of a practical guide on how to 
navigate the patchwork quilt of contradictory international regulations, as 
well as the physical spaces through which we pass on our travels.

As the global appetite for travel resumes, there is a huge demand for a 
trusted, independent source of information and advice relating to COVID-19 
safety. As a regular globe-trotter, Martin Lindstrom set out on a mission to 
discover the secrets of safe travelling, while telling some highly amusing – if 
slightly toe-curling – tales along the way...

Did you know, for example, that your airline seatbelt buckle, stash of 
in-flight magazines and safety card rarely feature on any airline's sanitation 
Likewise - in hotels - bathroom glasses, clothes hangers and remote controls 
are often found to have traces of some pretty unmentionable substances! 
Meanwhile studies show that 20% of handbags and purses carry more bacteria than 
a toilet; while others go further! 

Socks are another danger zone: 20% of airline passengers visit the toilet 
without shoes, meaning our socks act as little sponges unwittingly transporting 
bacteria back to our seats, our hands (as we give our sore feet a little 
massage), faces, tray tables, window shades…the list goes on!

Typically, the spots we perceive as most contaminated are often the most 
hygienic, simply due to the caution we exercise. And so it is in this vein that 
Lindstrom consults pilots, airlines, hotel chains and Intertek Protek experts 
to provide a roadmap on how to change our behaviour to make new hygienic 
routines ingrained habits, rather than daily inconveniences. His book is an 
essential companion for anyone wishing to travel with confidence in this new 
COVID-19 world. 
The book has been written in association with Intertek Protek's subject matter 
experts. Protek is the world's first health, safety and well-being assurance 
programme, which is intended to protect people, workplaces and public spaces. 
It is the first comprehensive offering of assurance services designed to 
provide businesses, employees, and consumers with the confidence they need to 
operate in the post-COVID-19 'new normal'. 
Martin Lindstrom, author, said: "The world of travel we once knew is no longer 
the same and like everyone I began to wonder, what is the reality of travelling 
these days? After quickly googling 'Covid safety while flying' I discovered 
that it's almost impossible to hunt down the truth. So I set out to write a 
book that will equip people with some handy hints as they embark on their first 
travel adventure in our 'new normal' world." In these uncertain times, one 
thing is certain and that is, a consumer's number one priority is their health 
and safety. Protek, the world's first health, safety and well-being assurance 
programme is a great service for companies wishing to provide their customers 
with the peace of mind they desperately need in order to feel comfortable 
travelling again. Safe travels."

About Intertek 

Total Quality. Assured. 

Intertek is a leading Total Quality Assurance provider to industries worldwide. 
Our network of more than 1,000 laboratories and offices and 46,000 people in 
more than 100 countries, delivers innovative and bespoke Assurance, Testing, 
Inspection and Certification solutions for our customers' operations and supply 

Intertek is a purpose-led company to Bring Quality, Safety and Sustainability 
to Life. We provide 24/7 mission-critical quality assurance solutions to our 
clients to ensure that they can operate with well-functioning supply chains in 
each of their operations. 

Our Customer Promise: Intertek Total Quality Assurance expertise, delivered 
consistently, with precision, pace, and passion, enabling our customers to 
power ahead safely. 

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SOURCE: Intertek